Privacy Policy
Privacy Policy
Last Updated: December 2025
Last Updated: December 2025
1. Description of our Services and the Wrap Fee Program
Zoe Financial Inc. (“Zoe”, “we”, “us” or “our”) is a Delaware corporation, formed on June 1, 2016 and headquartered in New York, NY. Zoe is an investment adviser registered with the U.S. Securities and Exchange Commission (“SEC”). Registration with the SEC does not imply a certain level of skill or training.
Our goal is to connect you with independent financial advisors who can help you pursue your financial goals. Zoe operates the website located at www.zoefinancial.com (the “Website”) and one or more mobile or web applications (each, an “App”, and together with the Website, the “Dashboard”).
The services available through the Dashboard (collectively, the “Services”) include, among other things, an advisor-matching service where Zoe suggests financial advisors based on information you provide and, if you choose to proceed, facilitates complimentary meetings with those advisors. Certain support related to the Services may be provided outside the Dashboard by our personnel.
In addition:
Investment advisory services are provided by Zoe Financial, Inc., an SEC-registered investment adviser.
Brokerage services and certain securities transactions may be provided by Zoe Securities LLC and Apex Clearing Corporation, each a registered broker-dealer and member of the Financial Industry Regulatory Authority, Inc. (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”).
Zoe is also the sponsor and portfolio manager of the Zoe Financial, Inc. Wrap Program (the “Program”), under which Zoe provides reporting, administrative, and other services for accounts managed by third-party financial advisors (“Advisors”) for their end clients (“End-Clients”). Advisors engage Zoe to provide these services; End-Clients in the Program are advisory clients of their Advisor, not advisory clients of Zoe solely by virtue of participating in the Program.
End-Clients participate in the Program by entering into:
A separate advisory agreement with the Advisor describing services, authority over transactions, fees, and Program terms; and
A custodial account agreement with Apex Clearing Corp. (“Apex”), the sole approved custodian for the Program, which holds client assets. Zoe is not affiliated with Apex.
For more detail about Zoe’s advisory services and the Program, please review our Relationship Summary (Form CRS) and Disclosure Brochure (Form ADV Part 2A), which are incorporated by reference into this Agreement.
The Dashboard and Services are intended for use primarily by individuals located in the United States and may not be available in all jurisdictions.
2. Agreement and Acceptance of Terms
This Terms of Use Agreement (together with any exhibits, disclosures, addenda, or amendments, as amended from time to time, the “Agreement”) is a binding agreement between you and Zoe. It governs your access to and use of the Dashboard and any Services made available to you through the Dashboard or through our licensed professionals.
In this Agreement, people who use our Services are referred to collectively as “Users.”
Your use of the Dashboard and Services is also subject to our Privacy Policy, which explains how we collect, use, disclose, and manage your personal information. Terms used but not defined in this Agreement have the meanings given to them in the Privacy Policy.
Please read this Agreement and the Privacy Policy carefully. By accessing or using the Dashboard or any Service, you acknowledge that you:
Have read and understand this Agreement and the Privacy Policy;
Agree to be legally bound by their terms as they may be amended from time to time; and
Are able to enter into legally binding contracts.
If you do not agree to this Agreement, you may not use the Services.
ARBITRATION NOTICE: THIS AGREEMENT REQUIRES MOST DISPUTES TO BE RESOLVED BY BINDING ARBITRATION ON AN INDIVIDUAL BASIS AND NOT BY A JURY TRIAL OR CLASS ACTION, AS DESCRIBED IN SECTION 18.
You also agree that:
You are capable of entering into legally binding contracts, and this Agreement has the same force and effect as a signed, written contract. You may not access or use the Dashboard or any Service if you are unwilling to be bound by this Agreement.
Zoe is not responsible for third-party financial products or services, or for the accuracy of data obtained from third-party websites or providers that may appear on, or be reported through, the Dashboard or Services. You should consult a professional financial advisor before making investment decisions or materially changing your financial strategy.
We may change this Agreement or our Privacy Policy, or modify or discontinue any portion of the Services or Dashboard functionality, from time to time. Changes will be posted on the Dashboard and/or Website and are effective when posted or as otherwise stated in the notice.
We may modify or temporarily suspend your access to all or part of the Dashboard or Services, with or without notice, and will not be liable to you or any third party for such modifications or suspensions.
The Dashboard and Services are intended only for individuals who have reached the legal age of majority in the jurisdiction where they are located (typically 18 years or older). You may not use the Dashboard or Services if you have not reached the age of majority in your jurisdiction.
Non-waiver of securities law protections.Nothing in this Agreement, including the limitations of liability, indemnification, or arbitration provisions, is intended to limit or waive any non-waivable rights or remedies you may have under U.S. federal or state securities laws, including the Investment Advisers Act of 1940 (the “Advisers Act”). Likewise, nothing in this Agreement is intended to limit any fiduciary duty we may owe to you where applicable law imposes such a duty.
3. Dashboard and Services – Disclaimers
Investment outcomes are inherently uncertain. By using the Services, you understand and agree that:
Investment results based on information or insights provided by Zoe cannot be guaranteed.
All investments involve risk, including the possible loss of principal.
While financial insights available through the Dashboard may assist you in managing your finances, you should consult with a professional investment adviser before making important investment decisions or materially changing your financial strategy.
At Zoe’s discretion, and only for certain Users, financial planning, investment management, wealth management, and other advisory services may be offered or solicited through Advisors in our network. All Advisors in our network are registered investment advisers with the SEC and/or with applicable state securities regulators. Your decision to become a client of an Advisor is subject to a separate agreement with that Advisor (and its associated fee schedule), and such advisory services are separate from the Services covered by this Agreement.
4. Your Registration Information
To use the Dashboard or any Services, you must create a Zoe user account (an “Account”) through the Dashboard or opt in via a participating marketing partner. When you establish an Account, you will be asked to provide certain personal information (as described in our Privacy Policy) through a secure onboarding process.
You agree to provide accurate, current, and complete information and to maintain and promptly update it as necessary.
5. Your Electronic Disclosure Consent
By providing your email address and enrolling to use the Services, you consent to receive all notices, disclosures, and other communications regarding the Services and other offerings electronically. These communications may be posted on the Dashboard or sent to the email address associated with your Account.
Electronic communications will be treated as “in writing” and deemed received no later than five (5) business days after posting or sending, whether or not you have actually received or accessed them. Your consent remains effective until your relationship with Zoe ends as described in Section 16.
You are responsible for:
Providing accurate and complete contact information;
Updating that information promptly when it changes; and
Retaining copies of electronic communications for your records.
We reserve the right to change the terms on which we provide electronic communications and will notify you as required by law.
6. Cost of the Services
Your use of the Dashboard and core Services is currently offered free of charge. We may, however, offer additional or premium services—such as advisory services provided by Zoe or by Advisors in our network—for a fee.
Zoe reserves the right, in its sole discretion, to change its pricing policies for current or future Services. We may receive compensation from Advisors or other third parties in connection with referrals or marketing arrangements; details about these compensation practices are provided in our Important Solicitation Disclosures, Form ADV, and related regulatory documents, consistent with the SEC’s Marketing Rule and applicable guidance on testimonials, endorsements, and third-party ratings.
7. Zoe Financial, Inc Satisfaction Guarantee
This offer is valid to individuals that hire a financial advisor directly through Zoe and maintain comprehensive financial advisory services for a minimum of three months. Offer is not valid for one-time financial planning arrangements (i.e. 1 time or hourly planning services). Max of one billing period of advisory fees (quarterly or monthly, based on the terms of the Advisor’s fee schedule) are refundable and are credited to the individual directly from Zoe (12 months of advisory fees for Users who hired a financial advisor directly through Zoe prior to May 17, 2024). Requests for refunds must be made to Zoe within a 24-month window between hire and terminate date. Credit is paid upon your provision of proof of paid advisory fees to Zoe.
8. Data and Integrity
Zoe strives to present accurate and timely information so you can view a holistic picture of your finances. However:
We rely on information from third-party technology providers, financial institutions, and research/market data providers.
We cannot guarantee the accuracy, completeness, or timeliness of account information or market data retrieved from those third parties.
Technical or other issues may interfere with data retrieval, personalization settings, or other aspects of the Services.
Zoe is not responsible for delays, data loss, failures to store data, or other issues arising from such technical difficulties. You should periodically verify account balances, positions, and execution prices through independent sources such as your adviser, broker-dealer, or other financial institution.
9. Other Obligations While You Use the Services
Confidentiality of Access Credentials.
You are responsible for safeguarding your Account credentials (including usernames, passwords, and other login information). You should maintain appropriate antivirus and anti-malware protections. If you suspect that someone has fraudulently accessed your Account, you must contact us immediately at support@zoefin.com.
Accurate and Current Information.
Our ability to provide the Services depends on your providing accurate and complete information, both now and in the future. Our security commitments are conditioned on your providing correct contact and Account information and not misrepresenting your identity, Account registration information, or authority to use any third-party websites or accounts.
Prohibited Activities.
You agree that you will not:
Put your personal information at unnecessary risk (for example, by sharing or publishing your login credentials);
Use the Dashboard, Services, or any account for unlawful purposes or to transmit anything that is unlawful, libelous, harassing, or otherwise violates another person’s rights;
Resell, sublicense, or otherwise use the Dashboard or Services for commercial purposes as a service bureau or similar arrangement;
Reverse engineer, decompile, or otherwise attempt to derive source code from any software associated with the Dashboard or Services;
Use robots, spiders, web crawlers, scrapers, or similar automated tools to access or monitor the Dashboard or Services without our prior written consent;
Upload or transmit any files or emails containing viruses, worms, Trojan horses, or other harmful code;
Create or register Accounts, or aggregate financial institutions with the Services, through unauthorized automated means; or
Transfer, resell, or otherwise assign your Account or the Services except as expressly permitted by us.
Consent to Recording and Recordkeeping.You consent to the recording and retention of electronic and written communications and telephone conversations between you and Zoe or any of our affiliates in connection with this Agreement or the Services. Recordings and audit trails may be maintained to satisfy regulatory and supervisory obligations and may be used as evidence in legal or regulatory proceedings.
10. Confidentiality and Feedback
We welcome your feedback, comments, complaints, and suggestions (collectively, “Feedback”), which help us improve the Services. All Feedback you provide to us becomes our confidential information (“Confidential Information”). In addition, our trade secrets, software, product specifications, and non-public technical, financial, or business information that we share with you are also Confidential Information.
You agree not to disclose or share our Confidential Information with any third party, including members of the press or colleagues, without our prior written consent. Feedback may be submitted to support@zoefin.com or other contact points we specify from time to time.
11. Third Party Software and Service Providers
We use software, tools, and services from third-party providers to operate the Dashboard and Services. From time to time, we may update this Agreement or require you to agree to additional pass-through terms to reflect changes requested by those providers.
If use of third-party services causes you to leave the Dashboard and visit a third-party site, your use of that site will be governed by the third party’s own terms of use and privacy policy, not this Agreement.
Similarly, when you access sites operated by your financial institutions or other service providers, your use of their services is subject to their online terms and policies.
Zoe may offer experiences on social media platforms (such as Facebook®, X/Twitter®, and LinkedIn®) that allow sharing among registered users of those platforms. Any content you post on those platforms is subject to the applicable platform’s terms of use and privacy policy.
12. Financial Services and Third-Party Offers
Some parts of the Services may now or in the future be supported by advertising, sponsorship, or marketing partnerships. When a particular offer is sponsored, or when Zoe receives compensation from a third party in connection with an offer, we will clearly disclose this fact to you, consistent with applicable SEC and FINRA rules on communications with the public and marketing.
13. Ownership, Copyright, and Trademark
The technology and content used to provide the Services—including the Dashboard, any browser plug-ins, mobile or tablet applications, and related software—are owned by Zoe or used under license from third-party licensors.
This content includes, without limitation, the design and “look and feel” of the Dashboard, our promotional materials, and all text, graphics, photographs, images, videos, tutorials, notices, software, and other material. These materials are protected by U.S. and international copyright, trademark, patent, and other intellectual property laws.
During the term of this Agreement, Zoe grants you a limited, non-exclusive, revocable, non-transferable, royalty-free license to use the Dashboard content solely for your personal, non-commercial use in connection with the Services. “Zoe” and associated logos are trademarks or service marks of Zoe. Other product names and company logos are the property of their respective owners.
Except as expressly permitted by this Agreement or otherwise authorized in writing, you may not copy, reproduce, publicly perform, create derivative works from, republish, upload, post, transmit, or distribute any Zoe content.
14. Disclaimer of Representation and Warranty; Disclaimer of Liability
NOTWITHSTANDING ANYTHING STATED IN THIS AGREEMENT TO THE CONTRARY, ZOE, LICENSORS AND AGENTS REPRESENT THAT THE ZOE SERVICES AND THE SITE ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND. ZOE, ITS LICENSORS AND AGENTS ASSUME NO RESPONSIBILITY FOR ERRORS OR OMISSIONS MADE BY YOU, OR ERRORS OR OMISSIONS IN THE CONTENT, INFORMATION OR OTHER DATA AND DOCUMENTS WHICH ARE REFERENCED BY, LINKED TO OR PROVIDED BY OR THROUGH THE SERVICES AND/OR THE WEBSITE. ZOE, ITS LICENSORS AND AGENTS EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND REGARDING THE SERVICES AND ALL INFORMATION, PRODUCTS AND OTHER CONTENT INCLUDED IN OR ACCESSIBLE FROM THE SERVICES, WHETHER EXPRESS OR IMPLIED. WITHOUT LIMITATION, ZOE DISCLAIMS THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. YOUR USE OF THE SERVICES AND ALL INFORMATION, PRODUCTS AND OTHER CONTENT (INCLUDING THAT OF THIRD PARTIES) INCLUDED IN OR ACCESSIBLE FROM OUR SITE IS AT YOUR SOLE RISK.
WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, ZOE, ITS LICENSORS AND AGENTS WILL NOT BE LIABLE FOR THE ACCURACY OR RELIABILITY OF ANY DATA, INFORMATION OR CONTENT, FOR ANY SERVICES INTERRUPTIONS, OR FOR ANY FAILURE OR DELAY RESULTING FROM ANY ACTS OF FORCE MAJEURE OR ACTS THAT ARE OTHERWISE OUTSIDE OF ZOE’S OR ITS LICENSORS’ OR AGENTS’ REASONABLE CONTROL, OR ANY INTERNET OR TELECOMMUNICATIONS FAILURE OR YOUR INABILITY TO ACCESS THE SERVICES OR THE WEBSITE. NOR CAN ZOE OR ITS AFFILIATES, LICENSORS OR AGENTS GUARANTEE THE COMPLETE SECURITY OF THE SERVICES OR THE WEBSITE, THAT THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, OR OTHER MATERIAL PURCHASED OR OBTAINED BY YOU THROUGH THE SERVICES WILL MEET YOUR EXPECTATIONS OR THAT ANY ERRORS IN THE TECHNOLOGY WILL BE CORRECTED. YOU AGREE THAT ANY DOWNLOADS OF CONTENT OR MATERIALS RELATED TO THE SERVICES OR THE WEBSITE IS DONE AT YOUR OWN RISK AND YOU ARE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER/SYSTEM OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF OR ACCESS TO ANY SUCH MATERIALS. IN ADDITION, WE CANNOT ALWAYS ANTICIPATE TECHNICAL OR OTHER DIFFICULTIES WITH THE SERVICES, EITHER PRESENTLY OR AS THEY EVOLVE; THE SERVICES MAY CONTAIN BUGS, ERRORS OR OTHER PROBLEMS, WHICH MAY RESULT IN LOSS OF DATA OR SETTINGS. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES; ACCORDINGLY, SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU. NEITHER ZOE NOR ITS CONTENT PROVIDERS SHALL BE RESPONSIBLE FOR INVESTMENT AND OTHER FINANCIAL DECISIONS, DAMAGES, OR OTHER LOSSES RESULTING FROM USE OF THIS WEBSITE. NEITHER ZOE NOR ITS CONTENT PROVIDERS SHALL BE CONSIDERED AN “EXPERT” UNDER THE SECURITIES ACT OF 1933. NEITHER ZOE NOR ITS CONTENT PROVIDERS WARRANT THAT THIS WEBSITE COMPLIES WITH THE REQUIREMENTS OF THE FINANCIAL INDUSTRY REGULATORY AUTHORITY, THE SECURITIES AND EXCHANGE COMMISSION OR ANY SIMILAR ORGANIZATION OR REGULATOR OR WITH THE SECURITIES LAWS OF ANY JURISDICTION.
15. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE LIABILITY OF ZOE, ITS AFFILIATES, LICENSORS AND AGENTS TO YOU SHALL NOT EXCEED ONE HUNDRED U.S. DOLLARS ($100). ZOE, ITS LICENSORS AND AGENTS SHALL NOT IN ANY EVENT BE LIABLE FOR ANY SPECIAL, INCIDENTAL, INDIRECT OR CONSEQUENTIAL DAMAGES OF ANY KIND, OR FOR DAMAGES MEASURED BY LOST PROFITS, OR FOR DAMAGES FOR LOST OPPORTUNITY, LOSS OF GOODWILL, LOSS OF USE, LOSS OF DATA OR OTHER INTANGIBLE OR SPECULATIVE LOSSES, EVEN IF ZOE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, RESULTING FROM THE USE OR INABILITY TO USE THE SERVICES OR THE WEBSITE; THE COST OF SUBSTITUTE GOODS OR SERVICES; ANY PRODUCTS, DATA, INFORMATION OR SERVICES PURCHASED OR OBTAINED OR MESSAGES RECEIVED OR TRANSACTIONS ENTERED INTO, THROUGH OR FROM THE SERVICES; UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR TRANSMISSIONS OR DATA, STATEMENTS OR CONDUCT OF ANYONE RELATED TO THE SERVICES; THE PERFORMANCE OR NON-PERFORMANCE OF ANY THIRD PARTY ACCOUNT PROVIDER SITE, EVEN IF THE PROVIDER HAS BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES; OR ANY PROVIDER OR THIRD PARTY WEBSITE, OR ANY OTHER MATTER RELATING TO THE SERVICES OR THE WEBSITE. SOME JURISDICTIONS DO NOT PERMIT THE LIMITATION OR EXCLUSION OF CERTAIN CATEGORIES OF LIABILITY, SO SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU. THE SERVICES MAY BE AVAILABLE THROUGH A COMPATIBLE MOBILE DEVICE, INTERNET AND/OR NETWORK ACCESS AND MAY REQUIRE SOFTWARE. YOU AGREE THAT YOU ARE SOLELY RESPONSIBLE FOR THESE REQUIREMENTS, INCLUDING ANY APPLICABLE CHANGES, UPDATES AND FEES AS WELL AS THE TERMS OF YOUR AGREEMENT WITH YOUR MOBILE DEVICE AND TELECOMMUNICATIONS PROVIDER. ZOE MAKES NO WARRANTIES OR REPRESENTATIONS OF ANY KIND, EXPRESS, STATUTORY OR IMPLIED AS TO: (i) THE AVAILABILITY OF TELECOMMUNICATION SERVICES FROM YOUR PROVIDER AND ACCESS TO THE SERVICES AT ANY TIME OR FROM ANY LOCATION; (ii) ANY LOSS, DAMAGE, OR OTHER SECURITY INTRUSION OF THE TELECOMMUNICATION SERVICES; AND (iii) ANY DISCLOSURE OF INFORMATION TO THIRD PARTIES OR FAILURE TO TRANSMIT ANY DATA, COMMUNICATIONS OR SETTINGS CONNECTED WITH THE SERVICES.
NOT WITHSTANDING ANYTHING THAT MAY BE TO THE CONTRARY HEREIN, FEDERAL LAWS AND CERTAIN STATE SECURITIES LAWS IMPOSE LIABILITIES UNDER CERTAIN CIRCUMSTANCES ON PERSONS WHO ACT IN GOOD FAITH, AND NOTHING IN THIS AGREEMENT PURPORTS TO WAIVE OR LIMIT ANY RIGHTS THAT YOU MAY HAVE UNDER THE INVESTMENT ADVISERS ACT OF 1940, AS AMENDED (THE “ADVISERS ACT”) AND ANY OTHER APPLICABLE SECURITIES LAWS. NOTHING IN THIS PARAGRAPH SHALL BE CONSTRUED TO WAIVE OR LIMIT THE ZOE’S FIDUCIARY DUTY UNDER OR COMPLIANCE WITH THE ADVISERS ACT, OR YOUR PROTECTIONS THEREUNDER. YOU ARE ENCOURAGED TO SEEK ADVICE OF COUNSEL IF YOU BELIEVE YOU HAVE SUFFERED DAMAGES AS A RESULT OF RECEIVING SERVICES HEREUNDER.
16. Ending Your Relationship with Zoe
This Agreement remains in effect until terminated by you or by Zoe. You may terminate this Agreement by closing your Account as follows:
Email support@zoefin.com from the email address associated with your Account; and
Include “CANCEL” in the subject line of your message.
After verifying that you are the Account owner, we will remove your Accounts, transactions, and login information from our active systems, subject to our obligation to retain certain information as required by law and regulation.
We may terminate this Agreement, or suspend or terminate your access to all or part of the Services, at any time by email notice if:
You breach any provision of this Agreement or we reasonably believe you intend to do so;
We believe we are required to do so by law or regulation;
We no longer offer any of the Services you use;
You no longer agree to this Agreement; or
We elect to do so for any reason or no reason, in our sole discretion.
Termination will not affect any rights or obligations that arose prior to the effective date of termination.
17. Governing Law and Venue
Except to the extent superseded by federal law, this Agreement and any Services provided hereunder are governed by the laws of the State of California, without giving effect to its conflict-of-laws rules.
Subject to the arbitration provisions in Section 18, you irrevocably consent to the exclusive jurisdiction and venue of the state courts located in San Mateo County, California or the federal courts for the Northern District of California for any lawsuit or proceeding arising out of or relating to this Agreement or the Services.
18. Arbitration
ANY DISPUTE, CLAIM OR CONTROVERSY ARISING OUT OF, OR RELATING TO THE SERVICES, THIS AGREEMENT OR THE BREACH, TERMINATION, ENFORCEMENT, INTERPRETATION OR VALIDITY THEREOF, INCLUDING THE DETERMINATION OF THE SCOPE OR APPLICABILITY OF THIS AGREEMENT TO ARBITRATE, SHALL BE DETERMINED BY BINDING ARBITRATION RATHER THAN A COURT IN SAN JOSE, CALIFORNIA BEFORE A SOLE ARBITRATOR. THE ARBITRATION SHALL BE ADMINISTERED BY JAMS PURSUANT TO STREAMLINED ARBITRATION RULES AND PROCEDURES, AND THE ARBITRATOR SHALL APPLY THE LAWS APPLICABLE IN THE STATE OF CALIFORNIA. JUDGMENT ON THE AWARD MAY BE ENTERED IN ANY COURT HAVING JURISDICTION AS SPECIFIED ABOVE UNDER “GOVERNING LAW AND VENUE.” THIS CLAUSE SHALL NOT PRECLUDE PARTIES FROM SEEKING INJUNCTIONS OR OTHER FORMS OF EQUITABLE RELIEF OR PROVISIONAL REMEDIES IN AID OF ARBITRATION FROM A COURT OF APPROPRIATE JURISDICTION. YOU AGREE THAT ALL DISPUTES MUST BE BROUGHT IN YOUR INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. BY ENTERING INTO THIS AGREEMENT AND AGREEING TO ARBITRATION, YOU AGREE THAT YOU ARE WAIVING THE RIGHT TO FILE A LAWSUIT AND THE RIGHT TO A TRIAL BY JURY. IN ADDITION, YOU AGREE TO WAIVE THE RIGHT TO PARTICIPATE IN A CLASS ACTION OR LITIGATE ON A CLASS-WIDE BASIS. YOU AGREE THAT YOU HAVE EXPRESSLY AND KNOWINGLY WAIVED THESE RIGHTS. IN ANY ARBITRATION, THE ARBITRATOR MAY, IN THE AWARD, ALLOCATE ALL OR PART OF THE COSTS OF THE ARBITRATION, INCLUDING THE FEES OF THE ARBITRATOR AND THE REASONABLE ATTORNEYS’ FEES OF THE PREVAILING PARTY, AND SHALL DETERMINE THE PREVAILING PARTY FOR THIS PURPOSE.
19. Claims of Copyright and Trademark Infringement
If you believe that material on the Website or Dashboard infringes your copyright, please send a notice containing the information required by 17 U.S.C. § 512(c)(3) to Zoe’s Designated Agent:
We at Zoe Financial, Inc. (“Zoe,” “we,” “us,” or “our”) know that data privacy is very important to you. We have created this privacy policy (this “Privacy Policy”) to describe what kinds of personal information we may obtain through:
Our website located at https://zoefinancial.com/ (the “Website”);
Our proprietary all-in-one wealth platform (“the “Zoe Wealth Platform”), which is made available to you through the Website;
Any other website, mobile application, or digital property that links to this Privacy Policy; and
When you otherwise interact with us in any way.
By accessing or using the Website, the Zoe Wealth Platform, or any other website, web application, or digital property that links to this Privacy Policy (collectively, the “Digital Properties”), you may access or use our financial advisor matching and related services (collectively, the “Services”). Our Services are only available to individuals aged 18 or older. If you are under the age of 18, you may not use our Services.
By accepting this Privacy Policy, accessing or using any Digital Properties, the Services, or otherwise manifesting your assent to this Privacy Policy, you agree to be bound by this Privacy Policy. If you are accepting this Privacy Policy on behalf of your employer or another organization, you hereby certify that you are authorized to bind such party to the terms of this Privacy Policy. If you do not agree to (or cannot comply with) all of the terms of this Privacy Policy you may not access or use the Digital Properties or the Services.
Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Website Terms of Use, as applicable.
The Information We Collect and/or Receive
In the course of operating the Website and the Platform, providing the Services, and/or interacting with you, we will collect (and/or receive) the following types of information. You authorize us to collect and/or receive such information.
Contact Information
When you contact us via the Website, email or by mail, when you call us, when you book a demo of the Zoe Wealth Platform, you will be asked to provide certain information, which may include, your name, e-mail address, and any information provided in messages to us (collectively, “Contact Information”). The Contact Information is used to provide the requested service or information and to contact you for purposes of direct marketing of our current and future services.
Financial Advisor Matching Information
If you would like to use our “Find An Advisor” Services, you will be asked to provide certain personal information including, your name, email address, phone number, whether you currently have a financial advisor, your annual household income, financial goals (which could include retirement, home purchase, family planning, investments, and taxes), whether you own any cash, real estate, investment accounts, or retirement accounts and your zip code (collectively, “Financial Advisor Matching Information”). We will use this information to match you with one or more third-party registered investment advisers (“RIAs”) that participate in our Zoe Advisor Network.
Account Information
In order to access and use our Platform, each Authorized User will have to create an account on the Platform. In connection with creating an account, we collect your name, email address, password and other registration information (collectively, “Account Information”). We use the Account Information to process the creation of your account, including to verify your identity, and to manage your account.
Payment Information
In order to purchase Services, you may be required to provide our third party payment processor(s) (“each a “Payment Processor”) with certain credit or debit card information, ACH transfer information or wiring instructions (collectively, the “Payment Information”). We do not obtain access to the Payment Information. Our Payment Processor(s) will collect on our behalf information about your payment for Services (“Transaction Information”). By using the Services, you acknowledge and agree that if and to the extent your Payment Information, Transaction Information, and/or any other information is collected by or transferred to our Payment Processor, such information will be governed by its applicable privacy policy, and that you expressly agree to the terms of such privacy policy. You hereby expressly grant us the right, power, and authority to access and transmit your information as reasonably necessary for the Payment Processor to provide its services to you in connection with your use of our Services.
Services
Financial Advisor Matching Services: To access our “Find An Advisor” Services, you will have to provide Financial Advisor Matching Information. If you decide to engage the RIA we match you to through the Services, your RIA may create an investment/brokerage account on the Platform on your behalf.
Investment/Brokerage Services: In order to use our Investment/Brokerage Services, you will have to open an account (each an “Investment Account”), depending on the Services you select. In order to open the Investment Account, you will be required to provide certain information in addition to Contact Information such as your date and country of birth, nationality, passport numbers (or numbers associated with other government issued identification), Social Security Number or Tax ID, gender, marital status, photo, employer name and address, financial information such as bank account and payment card details, suitability information, income, net worth revenue, and other sources of funds, account balance, credit scores, tax information and other information about financial situation, investment objectives and risk preferences and tolerance. Please review our Regulation SP Privacy Notice for a description of our processing and disclosure activities regarding the non-public personal information that we collect from and about you in connection with opening and servicing an Investment Account.
Information obtained automatically from your online activity
When you access or use the Digital Properties and/or Services we use browser cookies, pixels, web beacons, and similar technologies (collectively, “Tracking Technologies”) to automatically collect or receive certain standard technical information and other data (such as traffic data, usage data (including but not limited to, profiles viewed, matches made, features used, frequency and duration of the Digital Properties and/or Services usage, and interactions with content on the Digital Properties and/or Services, location data, device information (including but not limited to, type of device, mobile device platform, operating system, browser type, screen resolution, IP address and other technical information), logs and other communications data) sent to us by your computer, mobile device, tablet, or any other device over time on our Digital Properties and/or Services, and your online activity across third party websites, apps, and devices. We may also evaluate your computer, mobile phone, or other access device to identify any malicious software or activity that may affect the availability of our Digital Properties and Services.
When you access or use the Digital Properties and/or Services, analytics networks, and providers, and other third parties may use Tracking Technologies to collect information about your online activities over time and across different websites, apps, online services, digital properties, and devices.
The data we or third parties collect automatically may include personal information and/or statistical data that may not identify you personally; however, we or third parties may maintain, combine, or associate it with personal information collected in other ways or received from third parties. We and/or third parties use this information to (i) enhance the performance and functionality of the Digital Properties and/or Services; (ii) personalize your experience with the Digital Properties and/or Services, understand how you use the Website, maintain a persistent session, and improve and further develop the Digital Properties and/or Services; and (iii) serve targeted and other advertising, and provide custom experiences, across other sites, apps, online services, digital properties and devices, measure how the ads perform, and for analytics purposes.
The Tracking Technologies used on the Digital Properties and Services include the following, among others:
Cookies: Cookies are small packets of data that a website stores on your computer’s hard drive so that your computer will “remember” information about your visit. In addition to collecting information, we use cookies to help us authenticate users, provide content of interest to you, analyze which features you use most frequently, and measure and optimize advertising and promotional effectiveness. To do this, we may use both session cookies, which expire once you close your web browser, and persistent cookies, which stay on your computer until you delete them. For information regarding your choices regarding Cookies, please see Section III of this Privacy Policy.
Local Storage Technologies: We may use local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data on your device outside of your browser in connection with specific applications.
Web Beacons: We use Web beacons, also known as pixel tags or clear GIFs, to demonstrate that a webpage or email address was accessed or opened, or that certain content was viewed or clicked.
Third Party Sites: When access to the Digital Properties and/or Services is made available to you through third-party sites, please be aware that these other sites maintain their own policies regarding Tracking Technologies and the collection and use of information. You are responsible for reviewing those policies.
Google Tag Manager: Our Website uses Google Tag Manager which is a solution operated by Google LLC. Google Tag Manager allows website tags to be managed through an interface. Google Tag Manager implements the tags and is a cookie-less domain and does not collect any personal information. Google Tag Manager triggers other tags that may collect personal information under certain circumstances. However, Google Tag Manager does not access this information. Any cookies or tracking disabled at domain or cookie level will remain disabled even when implemented with Google Tag Manager.
Information obtained from third-party analytics services
We may use one or more third–party analytics services to evaluate your use of the Digital Properties and Services, compile reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, data and time, amount of time spent on particular pages, what sections of the Digital Properties and/or Services you visit, number of links clicked while on the Website or Services, search terms and other similar usage data), and analyze performance metrics. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using any of the Digital Properties and/or Services, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Digital Properties and Services.
Below is a list of analytics providers that we use; however, such list may be subject to change based on how we wish to understand the user experience and we will endeavor to update it diligently. You may use the accompanying links to learn more about such providers and, if available, how to opt-out from their analytics collection.
For more information on Google Analytics, including how to opt out from certain data collection, please visit https://www.google.com/analytics
How We Use and Share Your Information
We may use and share your information as set forth below:
To provide the Digital Properties and Services;
To onboard you as a client for the Services;
When you use the Investment/Brokerage Services, for identity verification, credit, AML, KYC checks or other due diligence efforts;
To provide Services, including servicing, maintaining, protecting, and processing transactions in your accounts on the Platform and Services, including Investment Account;
To solicit your feedback, inform you about our products and services and those of our third-party marketing partners;
To monitor, support, analyze, and improve the Digital Properties and Services;
To fulfill your requests for information regarding new or improved products and services;
To engage research, project planning, troubleshooting problems, and detecting and protecting against error, fraud, or other criminal activity;
To protect the safety and security of our Digital Properties, Services and our customers;
To RIAs that participate in our Zoe Advisor Network that we match to you;
To third-party contractors and service providers that provide services to us in the operation of our business and assistance with the Digital Properties and/or Services, such as technical support, and providing services such as IT and cloud hosting, payment processing and financing, transactions reporting, customer relationship management, email marketing, analytics services, email distribution, fraud detection and preventions, administrative services and among others;
To create and disclose aggregated, anonymous, user statistics and other information to (i) affiliates, agents, business partners, and other third parties; (ii) describe the Services to current and prospective business partners; and (iii) other third parties for lawful purposes;
To share some or all of your information with our parent company, subsidiaries, affiliates or other companies under common control with us;
To fulfill our legal and regulatory requirements;
To comply with applicable law, such as to comply with a subpoena, or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
To assess or complete a corporate sale, merger, reorganization, sale of assets, dissolution, investment, or similar corporate event where we expect that your personal information will be part of the transferred assets;
To audit our internal processes for compliance with legal and contractual requirements or our internal policies;
To prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft; and
Otherwise, with your consent.
We will take reasonable measures (e.g., by contract) to require that any party receiving any of your personal information from us, including for purposes of providing the Services undertakes to: (i) retain and use such information only for the purposes set out in this Privacy Policy; (ii) not disclose your personal information except with your consent, as permitted by applicable law, or as permitted by this Privacy Policy; and (iii) generally protect the privacy of your personal information.
Your Choices
Update Information: If the personal information we have for you changes, you may correct, update, or delete it by contacting us as set forth in Section XIII of this Privacy Policy. You may correct, update, or delete some of your personal information directly in your account on the Zoe Wealth Platform. We will use commercially reasonable efforts to process all such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our databases. Additionally, we will retain and use your information (or copies thereof) as necessary to comply with our legal and/or regulatory obligations, resolve disputes, and enforce our agreements.
Marketing Communications: You may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any of our marketing emails. Please note that you cannot opt out of receiving transactional e-mails.
Cookie Management: Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies or other Tracking Technologies, the Website, Services and the Zoe Wealth Platform may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.
You will need to apply these opt-out settings on each device from which you wish to opt-out. We cannot offer any assurances as to whether the companies we work with participate in the opt-out programs described above.
How We Protect Your Information
We take commercially reasonable security measures to protect your information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in processing and the nature of such data, and in compliance with applicable laws and regulations. Please note that although we employ industry-standard security measures to safeguard the security of your information, no transmissions made on or through the Internet are guaranteed to be secure. Therefore, we cannot ensure the absolute security of any information you transmit to us, and you use our Digital Properties and/or Services and provide us with your information at your own risk.
Retention of Your Information
We will retain your personal information for as long as it serves the purpose(s) for which it was initially collected, as stated in this Privacy Policy or subsequently authorized. Once the applicable retention period for a given type of data has expired, we may, at our discretion and in accordance with applicable laws, delete or securely destroy the data, or continue to retain it if necessary to comply with legal, accounting, or reporting obligations, enforce our agreements, or resolve disputes.You may request the deletion of your personal information at any time by contacting us at support@zoefin.com. Upon receiving such a request, we will take reasonable steps to delete your personal information from our records, unless retention is required to comply with legal obligations, resolve disputes, or enforce our agreements.
External Sites
The Digital Properties and/or Services may contain links to third-party websites (“External Sites”). These links are provided solely as a convenience to you and not as an endorsement by us of the content on such External Sites. The content of such External Sites is developed and provided by others. You should contact the website administrator or webmaster for those External Sites if you have any concerns regarding such links or any content located on such External Sites. We are not responsible for the content of any linked External Sites and do not make any representations regarding the content or accuracy of materials on such External Sites. You should take precautions when downloading files from all websites to protect your computer from viruses and other destructive programs. If you decide to access linked External Sites, you do so at your own risk.
Important Notice to All Non-U.S. Residents
Our Digital Properties, Services and servers are located in the United States. If you are located outside of the United States, please be aware that your information, including your personal information, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your country of origin. If you are located outside the United States and choose to use the Digital Properties and/or Services, you consent to any transfer and processing of your personal information in accordance with this Privacy Policy, and you do so at your own risk.
. DO NOT TRACK
As discussed above, third parties such as analytics providers may collect information about your online activities over time and across different websites when you access or use the Digital Properties and/or Services. Currently, various browsers offer a “Do Not Track” option, but there is no standard for commercial websites. At this time, we do not monitor, recognize, or honor any opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.
Notice to California Residents
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of personal information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you wish to submit a request pursuant to Section 1798.83, please contact us via email at support@zoefin.com.
Nevada Privacy Rights
If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties. You can exercise this right by contacting us at support@zoefin.com with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. Please note that we do not currently sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A.
About Children
We do not knowingly collect or receive personal information from children under the age of 18 through the Digital Properties and Services. If you are under the age of 18, please do not provide any personal information to us. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Privacy Policy by instructing their children to never provide any personal information through the Digital Properties and Services, or any other web site without their permission. If you have reason to believe that a child under the age of 18 has provided personal information to us, please contact us at support@zoefin.com, and we will endeavor to delete that information from our databases.
Changes to this Privacy Policy
This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time, and will post any changes on the Digital Properties and Services as soon as they go into effect. By accessing or using any Digital Properties and/or Services, after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Policy on a regular basis.
. Contact Us
If you have any questions about this Privacy Policy or to report a privacy issue, please contact us in one of the following ways:
Email: support@zoefin.com
Telephone: 646 680 9244
Or write to us at:
Zoe Financial Inc.
666 Third Ave, 6th Floor
New York, NY, 10017
1. Description of our Services and the Wrap Fee Program
Zoe Financial Inc. (“Zoe”, “we”, “us” or “our”) is a Delaware corporation, formed on June 1, 2016 and headquartered in New York, NY. Zoe is an investment adviser registered with the U.S. Securities and Exchange Commission (“SEC”). Registration with the SEC does not imply a certain level of skill or training.
Our goal is to connect you with independent financial advisors who can help you pursue your financial goals. Zoe operates the website located at www.zoefinancial.com (the “Website”) and one or more mobile or web applications (each, an “App”, and together with the Website, the “Dashboard”).
The services available through the Dashboard (collectively, the “Services”) include, among other things, an advisor-matching service where Zoe suggests financial advisors based on information you provide and, if you choose to proceed, facilitates complimentary meetings with those advisors. Certain support related to the Services may be provided outside the Dashboard by our personnel.
In addition:
Investment advisory services are provided by Zoe Financial, Inc., an SEC-registered investment adviser.
Brokerage services and certain securities transactions may be provided by Zoe Securities LLC and Apex Clearing Corporation, each a registered broker-dealer and member of the Financial Industry Regulatory Authority, Inc. (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”).
Zoe is also the sponsor and portfolio manager of the Zoe Financial, Inc. Wrap Program (the “Program”), under which Zoe provides reporting, administrative, and other services for accounts managed by third-party financial advisors (“Advisors”) for their end clients (“End-Clients”). Advisors engage Zoe to provide these services; End-Clients in the Program are advisory clients of their Advisor, not advisory clients of Zoe solely by virtue of participating in the Program.
End-Clients participate in the Program by entering into:
A separate advisory agreement with the Advisor describing services, authority over transactions, fees, and Program terms; and
A custodial account agreement with Apex Clearing Corp. (“Apex”), the sole approved custodian for the Program, which holds client assets. Zoe is not affiliated with Apex.
For more detail about Zoe’s advisory services and the Program, please review our Relationship Summary (Form CRS) and Disclosure Brochure (Form ADV Part 2A), which are incorporated by reference into this Agreement.
The Dashboard and Services are intended for use primarily by individuals located in the United States and may not be available in all jurisdictions.
2. Agreement and Acceptance of Terms
This Terms of Use Agreement (together with any exhibits, disclosures, addenda, or amendments, as amended from time to time, the “Agreement”) is a binding agreement between you and Zoe. It governs your access to and use of the Dashboard and any Services made available to you through the Dashboard or through our licensed professionals.
In this Agreement, people who use our Services are referred to collectively as “Users.”
Your use of the Dashboard and Services is also subject to our Privacy Policy, which explains how we collect, use, disclose, and manage your personal information. Terms used but not defined in this Agreement have the meanings given to them in the Privacy Policy.
Please read this Agreement and the Privacy Policy carefully. By accessing or using the Dashboard or any Service, you acknowledge that you:
Have read and understand this Agreement and the Privacy Policy;
Agree to be legally bound by their terms as they may be amended from time to time; and
Are able to enter into legally binding contracts.
If you do not agree to this Agreement, you may not use the Services.
ARBITRATION NOTICE: THIS AGREEMENT REQUIRES MOST DISPUTES TO BE RESOLVED BY BINDING ARBITRATION ON AN INDIVIDUAL BASIS AND NOT BY A JURY TRIAL OR CLASS ACTION, AS DESCRIBED IN SECTION 18.
You also agree that:
You are capable of entering into legally binding contracts, and this Agreement has the same force and effect as a signed, written contract. You may not access or use the Dashboard or any Service if you are unwilling to be bound by this Agreement.
Zoe is not responsible for third-party financial products or services, or for the accuracy of data obtained from third-party websites or providers that may appear on, or be reported through, the Dashboard or Services. You should consult a professional financial advisor before making investment decisions or materially changing your financial strategy.
We may change this Agreement or our Privacy Policy, or modify or discontinue any portion of the Services or Dashboard functionality, from time to time. Changes will be posted on the Dashboard and/or Website and are effective when posted or as otherwise stated in the notice.
We may modify or temporarily suspend your access to all or part of the Dashboard or Services, with or without notice, and will not be liable to you or any third party for such modifications or suspensions.
The Dashboard and Services are intended only for individuals who have reached the legal age of majority in the jurisdiction where they are located (typically 18 years or older). You may not use the Dashboard or Services if you have not reached the age of majority in your jurisdiction.
Non-waiver of securities law protections.Nothing in this Agreement, including the limitations of liability, indemnification, or arbitration provisions, is intended to limit or waive any non-waivable rights or remedies you may have under U.S. federal or state securities laws, including the Investment Advisers Act of 1940 (the “Advisers Act”). Likewise, nothing in this Agreement is intended to limit any fiduciary duty we may owe to you where applicable law imposes such a duty.
3. Dashboard and Services – Disclaimers
Investment outcomes are inherently uncertain. By using the Services, you understand and agree that:
Investment results based on information or insights provided by Zoe cannot be guaranteed.
All investments involve risk, including the possible loss of principal.
While financial insights available through the Dashboard may assist you in managing your finances, you should consult with a professional investment adviser before making important investment decisions or materially changing your financial strategy.
At Zoe’s discretion, and only for certain Users, financial planning, investment management, wealth management, and other advisory services may be offered or solicited through Advisors in our network. All Advisors in our network are registered investment advisers with the SEC and/or with applicable state securities regulators. Your decision to become a client of an Advisor is subject to a separate agreement with that Advisor (and its associated fee schedule), and such advisory services are separate from the Services covered by this Agreement.
4. Your Registration Information
To use the Dashboard or any Services, you must create a Zoe user account (an “Account”) through the Dashboard or opt in via a participating marketing partner. When you establish an Account, you will be asked to provide certain personal information (as described in our Privacy Policy) through a secure onboarding process.
You agree to provide accurate, current, and complete information and to maintain and promptly update it as necessary.
5. Your Electronic Disclosure Consent
By providing your email address and enrolling to use the Services, you consent to receive all notices, disclosures, and other communications regarding the Services and other offerings electronically. These communications may be posted on the Dashboard or sent to the email address associated with your Account.
Electronic communications will be treated as “in writing” and deemed received no later than five (5) business days after posting or sending, whether or not you have actually received or accessed them. Your consent remains effective until your relationship with Zoe ends as described in Section 16.
You are responsible for:
Providing accurate and complete contact information;
Updating that information promptly when it changes; and
Retaining copies of electronic communications for your records.
We reserve the right to change the terms on which we provide electronic communications and will notify you as required by law.
6. Cost of the Services
Your use of the Dashboard and core Services is currently offered free of charge. We may, however, offer additional or premium services—such as advisory services provided by Zoe or by Advisors in our network—for a fee.
Zoe reserves the right, in its sole discretion, to change its pricing policies for current or future Services. We may receive compensation from Advisors or other third parties in connection with referrals or marketing arrangements; details about these compensation practices are provided in our Important Solicitation Disclosures, Form ADV, and related regulatory documents, consistent with the SEC’s Marketing Rule and applicable guidance on testimonials, endorsements, and third-party ratings.
7. Zoe Financial, Inc Satisfaction Guarantee
This offer is valid to individuals that hire a financial advisor directly through Zoe and maintain comprehensive financial advisory services for a minimum of three months. Offer is not valid for one-time financial planning arrangements (i.e. 1 time or hourly planning services). Max of one billing period of advisory fees (quarterly or monthly, based on the terms of the Advisor’s fee schedule) are refundable and are credited to the individual directly from Zoe (12 months of advisory fees for Users who hired a financial advisor directly through Zoe prior to May 17, 2024). Requests for refunds must be made to Zoe within a 24-month window between hire and terminate date. Credit is paid upon your provision of proof of paid advisory fees to Zoe.
8. Data and Integrity
Zoe strives to present accurate and timely information so you can view a holistic picture of your finances. However:
We rely on information from third-party technology providers, financial institutions, and research/market data providers.
We cannot guarantee the accuracy, completeness, or timeliness of account information or market data retrieved from those third parties.
Technical or other issues may interfere with data retrieval, personalization settings, or other aspects of the Services.
Zoe is not responsible for delays, data loss, failures to store data, or other issues arising from such technical difficulties. You should periodically verify account balances, positions, and execution prices through independent sources such as your adviser, broker-dealer, or other financial institution.
9. Other Obligations While You Use the Services
Confidentiality of Access Credentials.
You are responsible for safeguarding your Account credentials (including usernames, passwords, and other login information). You should maintain appropriate antivirus and anti-malware protections. If you suspect that someone has fraudulently accessed your Account, you must contact us immediately at support@zoefin.com.
Accurate and Current Information.
Our ability to provide the Services depends on your providing accurate and complete information, both now and in the future. Our security commitments are conditioned on your providing correct contact and Account information and not misrepresenting your identity, Account registration information, or authority to use any third-party websites or accounts.
Prohibited Activities.
You agree that you will not:
Put your personal information at unnecessary risk (for example, by sharing or publishing your login credentials);
Use the Dashboard, Services, or any account for unlawful purposes or to transmit anything that is unlawful, libelous, harassing, or otherwise violates another person’s rights;
Resell, sublicense, or otherwise use the Dashboard or Services for commercial purposes as a service bureau or similar arrangement;
Reverse engineer, decompile, or otherwise attempt to derive source code from any software associated with the Dashboard or Services;
Use robots, spiders, web crawlers, scrapers, or similar automated tools to access or monitor the Dashboard or Services without our prior written consent;
Upload or transmit any files or emails containing viruses, worms, Trojan horses, or other harmful code;
Create or register Accounts, or aggregate financial institutions with the Services, through unauthorized automated means; or
Transfer, resell, or otherwise assign your Account or the Services except as expressly permitted by us.
Consent to Recording and Recordkeeping.You consent to the recording and retention of electronic and written communications and telephone conversations between you and Zoe or any of our affiliates in connection with this Agreement or the Services. Recordings and audit trails may be maintained to satisfy regulatory and supervisory obligations and may be used as evidence in legal or regulatory proceedings.
10. Confidentiality and Feedback
We welcome your feedback, comments, complaints, and suggestions (collectively, “Feedback”), which help us improve the Services. All Feedback you provide to us becomes our confidential information (“Confidential Information”). In addition, our trade secrets, software, product specifications, and non-public technical, financial, or business information that we share with you are also Confidential Information.
You agree not to disclose or share our Confidential Information with any third party, including members of the press or colleagues, without our prior written consent. Feedback may be submitted to support@zoefin.com or other contact points we specify from time to time.
11. Third Party Software and Service Providers
We use software, tools, and services from third-party providers to operate the Dashboard and Services. From time to time, we may update this Agreement or require you to agree to additional pass-through terms to reflect changes requested by those providers.
If use of third-party services causes you to leave the Dashboard and visit a third-party site, your use of that site will be governed by the third party’s own terms of use and privacy policy, not this Agreement.
Similarly, when you access sites operated by your financial institutions or other service providers, your use of their services is subject to their online terms and policies.
Zoe may offer experiences on social media platforms (such as Facebook®, X/Twitter®, and LinkedIn®) that allow sharing among registered users of those platforms. Any content you post on those platforms is subject to the applicable platform’s terms of use and privacy policy.
12. Financial Services and Third-Party Offers
Some parts of the Services may now or in the future be supported by advertising, sponsorship, or marketing partnerships. When a particular offer is sponsored, or when Zoe receives compensation from a third party in connection with an offer, we will clearly disclose this fact to you, consistent with applicable SEC and FINRA rules on communications with the public and marketing.
13. Ownership, Copyright, and Trademark
The technology and content used to provide the Services—including the Dashboard, any browser plug-ins, mobile or tablet applications, and related software—are owned by Zoe or used under license from third-party licensors.
This content includes, without limitation, the design and “look and feel” of the Dashboard, our promotional materials, and all text, graphics, photographs, images, videos, tutorials, notices, software, and other material. These materials are protected by U.S. and international copyright, trademark, patent, and other intellectual property laws.
During the term of this Agreement, Zoe grants you a limited, non-exclusive, revocable, non-transferable, royalty-free license to use the Dashboard content solely for your personal, non-commercial use in connection with the Services. “Zoe” and associated logos are trademarks or service marks of Zoe. Other product names and company logos are the property of their respective owners.
Except as expressly permitted by this Agreement or otherwise authorized in writing, you may not copy, reproduce, publicly perform, create derivative works from, republish, upload, post, transmit, or distribute any Zoe content.
14. Disclaimer of Representation and Warranty; Disclaimer of Liability
NOTWITHSTANDING ANYTHING STATED IN THIS AGREEMENT TO THE CONTRARY, ZOE, LICENSORS AND AGENTS REPRESENT THAT THE ZOE SERVICES AND THE SITE ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND. ZOE, ITS LICENSORS AND AGENTS ASSUME NO RESPONSIBILITY FOR ERRORS OR OMISSIONS MADE BY YOU, OR ERRORS OR OMISSIONS IN THE CONTENT, INFORMATION OR OTHER DATA AND DOCUMENTS WHICH ARE REFERENCED BY, LINKED TO OR PROVIDED BY OR THROUGH THE SERVICES AND/OR THE WEBSITE. ZOE, ITS LICENSORS AND AGENTS EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND REGARDING THE SERVICES AND ALL INFORMATION, PRODUCTS AND OTHER CONTENT INCLUDED IN OR ACCESSIBLE FROM THE SERVICES, WHETHER EXPRESS OR IMPLIED. WITHOUT LIMITATION, ZOE DISCLAIMS THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. YOUR USE OF THE SERVICES AND ALL INFORMATION, PRODUCTS AND OTHER CONTENT (INCLUDING THAT OF THIRD PARTIES) INCLUDED IN OR ACCESSIBLE FROM OUR SITE IS AT YOUR SOLE RISK.
WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, ZOE, ITS LICENSORS AND AGENTS WILL NOT BE LIABLE FOR THE ACCURACY OR RELIABILITY OF ANY DATA, INFORMATION OR CONTENT, FOR ANY SERVICES INTERRUPTIONS, OR FOR ANY FAILURE OR DELAY RESULTING FROM ANY ACTS OF FORCE MAJEURE OR ACTS THAT ARE OTHERWISE OUTSIDE OF ZOE’S OR ITS LICENSORS’ OR AGENTS’ REASONABLE CONTROL, OR ANY INTERNET OR TELECOMMUNICATIONS FAILURE OR YOUR INABILITY TO ACCESS THE SERVICES OR THE WEBSITE. NOR CAN ZOE OR ITS AFFILIATES, LICENSORS OR AGENTS GUARANTEE THE COMPLETE SECURITY OF THE SERVICES OR THE WEBSITE, THAT THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, OR OTHER MATERIAL PURCHASED OR OBTAINED BY YOU THROUGH THE SERVICES WILL MEET YOUR EXPECTATIONS OR THAT ANY ERRORS IN THE TECHNOLOGY WILL BE CORRECTED. YOU AGREE THAT ANY DOWNLOADS OF CONTENT OR MATERIALS RELATED TO THE SERVICES OR THE WEBSITE IS DONE AT YOUR OWN RISK AND YOU ARE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER/SYSTEM OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF OR ACCESS TO ANY SUCH MATERIALS. IN ADDITION, WE CANNOT ALWAYS ANTICIPATE TECHNICAL OR OTHER DIFFICULTIES WITH THE SERVICES, EITHER PRESENTLY OR AS THEY EVOLVE; THE SERVICES MAY CONTAIN BUGS, ERRORS OR OTHER PROBLEMS, WHICH MAY RESULT IN LOSS OF DATA OR SETTINGS. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES; ACCORDINGLY, SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU. NEITHER ZOE NOR ITS CONTENT PROVIDERS SHALL BE RESPONSIBLE FOR INVESTMENT AND OTHER FINANCIAL DECISIONS, DAMAGES, OR OTHER LOSSES RESULTING FROM USE OF THIS WEBSITE. NEITHER ZOE NOR ITS CONTENT PROVIDERS SHALL BE CONSIDERED AN “EXPERT” UNDER THE SECURITIES ACT OF 1933. NEITHER ZOE NOR ITS CONTENT PROVIDERS WARRANT THAT THIS WEBSITE COMPLIES WITH THE REQUIREMENTS OF THE FINANCIAL INDUSTRY REGULATORY AUTHORITY, THE SECURITIES AND EXCHANGE COMMISSION OR ANY SIMILAR ORGANIZATION OR REGULATOR OR WITH THE SECURITIES LAWS OF ANY JURISDICTION.
15. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE LIABILITY OF ZOE, ITS AFFILIATES, LICENSORS AND AGENTS TO YOU SHALL NOT EXCEED ONE HUNDRED U.S. DOLLARS ($100). ZOE, ITS LICENSORS AND AGENTS SHALL NOT IN ANY EVENT BE LIABLE FOR ANY SPECIAL, INCIDENTAL, INDIRECT OR CONSEQUENTIAL DAMAGES OF ANY KIND, OR FOR DAMAGES MEASURED BY LOST PROFITS, OR FOR DAMAGES FOR LOST OPPORTUNITY, LOSS OF GOODWILL, LOSS OF USE, LOSS OF DATA OR OTHER INTANGIBLE OR SPECULATIVE LOSSES, EVEN IF ZOE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, RESULTING FROM THE USE OR INABILITY TO USE THE SERVICES OR THE WEBSITE; THE COST OF SUBSTITUTE GOODS OR SERVICES; ANY PRODUCTS, DATA, INFORMATION OR SERVICES PURCHASED OR OBTAINED OR MESSAGES RECEIVED OR TRANSACTIONS ENTERED INTO, THROUGH OR FROM THE SERVICES; UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR TRANSMISSIONS OR DATA, STATEMENTS OR CONDUCT OF ANYONE RELATED TO THE SERVICES; THE PERFORMANCE OR NON-PERFORMANCE OF ANY THIRD PARTY ACCOUNT PROVIDER SITE, EVEN IF THE PROVIDER HAS BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES; OR ANY PROVIDER OR THIRD PARTY WEBSITE, OR ANY OTHER MATTER RELATING TO THE SERVICES OR THE WEBSITE. SOME JURISDICTIONS DO NOT PERMIT THE LIMITATION OR EXCLUSION OF CERTAIN CATEGORIES OF LIABILITY, SO SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU. THE SERVICES MAY BE AVAILABLE THROUGH A COMPATIBLE MOBILE DEVICE, INTERNET AND/OR NETWORK ACCESS AND MAY REQUIRE SOFTWARE. YOU AGREE THAT YOU ARE SOLELY RESPONSIBLE FOR THESE REQUIREMENTS, INCLUDING ANY APPLICABLE CHANGES, UPDATES AND FEES AS WELL AS THE TERMS OF YOUR AGREEMENT WITH YOUR MOBILE DEVICE AND TELECOMMUNICATIONS PROVIDER. ZOE MAKES NO WARRANTIES OR REPRESENTATIONS OF ANY KIND, EXPRESS, STATUTORY OR IMPLIED AS TO: (i) THE AVAILABILITY OF TELECOMMUNICATION SERVICES FROM YOUR PROVIDER AND ACCESS TO THE SERVICES AT ANY TIME OR FROM ANY LOCATION; (ii) ANY LOSS, DAMAGE, OR OTHER SECURITY INTRUSION OF THE TELECOMMUNICATION SERVICES; AND (iii) ANY DISCLOSURE OF INFORMATION TO THIRD PARTIES OR FAILURE TO TRANSMIT ANY DATA, COMMUNICATIONS OR SETTINGS CONNECTED WITH THE SERVICES.
NOT WITHSTANDING ANYTHING THAT MAY BE TO THE CONTRARY HEREIN, FEDERAL LAWS AND CERTAIN STATE SECURITIES LAWS IMPOSE LIABILITIES UNDER CERTAIN CIRCUMSTANCES ON PERSONS WHO ACT IN GOOD FAITH, AND NOTHING IN THIS AGREEMENT PURPORTS TO WAIVE OR LIMIT ANY RIGHTS THAT YOU MAY HAVE UNDER THE INVESTMENT ADVISERS ACT OF 1940, AS AMENDED (THE “ADVISERS ACT”) AND ANY OTHER APPLICABLE SECURITIES LAWS. NOTHING IN THIS PARAGRAPH SHALL BE CONSTRUED TO WAIVE OR LIMIT THE ZOE’S FIDUCIARY DUTY UNDER OR COMPLIANCE WITH THE ADVISERS ACT, OR YOUR PROTECTIONS THEREUNDER. YOU ARE ENCOURAGED TO SEEK ADVICE OF COUNSEL IF YOU BELIEVE YOU HAVE SUFFERED DAMAGES AS A RESULT OF RECEIVING SERVICES HEREUNDER.
16. Ending Your Relationship with Zoe
This Agreement remains in effect until terminated by you or by Zoe. You may terminate this Agreement by closing your Account as follows:
Email support@zoefin.com from the email address associated with your Account; and
Include “CANCEL” in the subject line of your message.
After verifying that you are the Account owner, we will remove your Accounts, transactions, and login information from our active systems, subject to our obligation to retain certain information as required by law and regulation.
We may terminate this Agreement, or suspend or terminate your access to all or part of the Services, at any time by email notice if:
You breach any provision of this Agreement or we reasonably believe you intend to do so;
We believe we are required to do so by law or regulation;
We no longer offer any of the Services you use;
You no longer agree to this Agreement; or
We elect to do so for any reason or no reason, in our sole discretion.
Termination will not affect any rights or obligations that arose prior to the effective date of termination.
17. Governing Law and Venue
Except to the extent superseded by federal law, this Agreement and any Services provided hereunder are governed by the laws of the State of California, without giving effect to its conflict-of-laws rules.
Subject to the arbitration provisions in Section 18, you irrevocably consent to the exclusive jurisdiction and venue of the state courts located in San Mateo County, California or the federal courts for the Northern District of California for any lawsuit or proceeding arising out of or relating to this Agreement or the Services.
18. Arbitration
ANY DISPUTE, CLAIM OR CONTROVERSY ARISING OUT OF, OR RELATING TO THE SERVICES, THIS AGREEMENT OR THE BREACH, TERMINATION, ENFORCEMENT, INTERPRETATION OR VALIDITY THEREOF, INCLUDING THE DETERMINATION OF THE SCOPE OR APPLICABILITY OF THIS AGREEMENT TO ARBITRATE, SHALL BE DETERMINED BY BINDING ARBITRATION RATHER THAN A COURT IN SAN JOSE, CALIFORNIA BEFORE A SOLE ARBITRATOR. THE ARBITRATION SHALL BE ADMINISTERED BY JAMS PURSUANT TO STREAMLINED ARBITRATION RULES AND PROCEDURES, AND THE ARBITRATOR SHALL APPLY THE LAWS APPLICABLE IN THE STATE OF CALIFORNIA. JUDGMENT ON THE AWARD MAY BE ENTERED IN ANY COURT HAVING JURISDICTION AS SPECIFIED ABOVE UNDER “GOVERNING LAW AND VENUE.” THIS CLAUSE SHALL NOT PRECLUDE PARTIES FROM SEEKING INJUNCTIONS OR OTHER FORMS OF EQUITABLE RELIEF OR PROVISIONAL REMEDIES IN AID OF ARBITRATION FROM A COURT OF APPROPRIATE JURISDICTION. YOU AGREE THAT ALL DISPUTES MUST BE BROUGHT IN YOUR INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. BY ENTERING INTO THIS AGREEMENT AND AGREEING TO ARBITRATION, YOU AGREE THAT YOU ARE WAIVING THE RIGHT TO FILE A LAWSUIT AND THE RIGHT TO A TRIAL BY JURY. IN ADDITION, YOU AGREE TO WAIVE THE RIGHT TO PARTICIPATE IN A CLASS ACTION OR LITIGATE ON A CLASS-WIDE BASIS. YOU AGREE THAT YOU HAVE EXPRESSLY AND KNOWINGLY WAIVED THESE RIGHTS. IN ANY ARBITRATION, THE ARBITRATOR MAY, IN THE AWARD, ALLOCATE ALL OR PART OF THE COSTS OF THE ARBITRATION, INCLUDING THE FEES OF THE ARBITRATOR AND THE REASONABLE ATTORNEYS’ FEES OF THE PREVAILING PARTY, AND SHALL DETERMINE THE PREVAILING PARTY FOR THIS PURPOSE.
19. Claims of Copyright and Trademark Infringement
If you believe that material on the Website or Dashboard infringes your copyright, please send a notice containing the information required by 17 U.S.C. § 512(c)(3) to Zoe’s Designated Agent:
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Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.
Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.
The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.
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Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.
Copyright © 2025 Zoe Financial, Inc. | All rights reserved
Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.
Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.
The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.
Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.
Copyright © 2025 Zoe Financial, Inc. | All rights reserved
Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.
Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.
The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.
Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.
Copyright © 2025 Zoe Financial, Inc. | All rights reserved
Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.
Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.
The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.
Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.
Copyright © 2025 Zoe Financial, Inc. | All rights reserved
Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.
Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.
The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.
Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.
Copyright © 2025 Zoe Financial, Inc. | All rights reserved
