Investing

What Investors Should Do as the Stock Market Sells Off

What Investors Should Do as the Stock Market Sells Off

What Investors Should Do as the Stock Market Sells Off

Zoe Team

5 min read

A financial advisor reviewing a plan with two clients at a table

Key Takeaways

Key Takeaways

  • Market corrections are a normal part of volatility, typically occurring every 1.6 years.

  • Focus on your long-term goals instead of reacting emotionally to short-term market dips.

  • Consult your wealth advisor to reassess your risk tolerance and explore tax-loss harvesting opportunities.

Frequently Asked Questions

Frequently Asked Questions

What is a market correction?

A market correction is a decline of 10% or more from a stock’s recent high. While it feels concerning, it is a normal, healthy part of market volatility.

Why is the stock market selling off?

Sell-offs are often driven by rising inflation, anticipated interest rate hikes by the Federal Reserve, and uncertainty regarding global economic conditions.

Should I sell my investments during a downturn?

No. Investors rarely benefit from timing the market. Meaningful returns are typically gained through long-term consistency rather than reactive trading.

The uncertainty involved in hiring a wealth planner makes it unsettling to take the jump. You’re investing in yourself and in the future, so you shouldn’t overpay in advisor fees.

Investors have a lot on their plate lately. With stocks seeing higher volatility, many are scratching their heads debating the best course of action. As often occurs during moments of market uncertainty, investors develop a cloudy vision alongside flashing “sell” or “buy the dip” signs. To best understand what you should do as the stock market acts up, let’s dig into what is happening, what it could mean for your investments, and what you should do about it.

What is Happening to the Stock Market?

The ongoing forest fire that is the Omicron variant, alongside the prospect that the Federal Reserve will hike interest rates to fight rising inflation have all reaped havoc for the markets. This is why you’re seeing headlines claiming “correction territory.”

For the past 30 years, the Fed didn’t have to worry about high inflation. In fact, it actually worried that inflation was too low! During the last 9 months, that changed as inflation shot up well above the U.S. Central Bank’s expected amount. The Central Bank essentially has two jobs:

  • Full Employment

  • Keep Inflation Around 2%

As inflation started to rise, the Central Bank reinforced that it was “transitory.” The expectation was that inflation would decrease after a couple of months, but after 6 months of inflation moving above 4%, the Central Bank changed its tune and is now signaling that it will hike short-term interest rates this year.

Zero rate short-term interest rates accompanied by the Central Bank purchase of longer-term bonds flooded the economy with liquidity. The loose financial conditions pushed investors towards higher risk and return profile investments such as growth stocks and cryptocurrencies. Since the stock market is forward-looking, the Central Bank’s signaling that interest rates will rise this year led to a rapid stock market sell-off.

What is a Market Correction?

You’re likely wondering where the “market correction” everyone keeps talking about comes into play. A market correction is when stocks drop 10% from their most recent high. While that “10% trigger” is rather arbitrary, it is a signal that investors are feeling pretty pessimistic. That said, this is a normal part of market volatility and can happen for a multitude of reasons.

It’s been almost two full years since the last market correction, so it was a bit overdue. On average, there is a market correction of 10% every 1.6 years. Yes, you read that right - don’t run for the hills just yet!

When you think of market corrections, you might have flashbacks to overstocking on toilet paper back in March 2020, the 2007-2008 Housing Crisis, or the Dot Com bubble. It’s normal: our brains automatically go to the worst-case scenario since we’ve been primed for self-preservation. We mentally go into survival mode and try to prepare for Armageddon.

Although fear is a natural instinct, it’s not always logically appropriate for the circumstances. There are many reasons that the market could go down, and several reasons that suggest it could go up. As the New York Times reported, “Concerns that the Federal Reserve will move aggressively to remove the economic stimulus to fight inflation, fears over armed conflict between Russia and Ukraine, and a rethinking of high valuations after a long bull market have all contributed to the rapid reversal.” Here’s what all of these reasons have in common - they are out of your control.

What Investors Should Do as the Stock Market Acts Up?

Seasoned investors who have ridden the ups and downs of the market rollercoaster know that the best self-preservation technique is to focus on what you can control. One thing that has held true: The market eventually goes up.

If this dip has your stomach in knots, it’s a good time to connect with your wealth advisor and reassess your risk tolerance to ensure your current portfolio is the right one for you. Maintaining a long-term perspective is key to riding out the waves of the market’s volatility.

A wealth advisor should be your rock. They can ground your emotions in reality, give you perspective, and counsel you through any action to take. When the market takes a dip, advisors are proactive in reaching out to initiate these conversations. They can help you reevaluate how much risk you’re taking and help you chart a way forward that keeps your goals and future wealth in mind. For example, wealth advisors have strategies like tax-loss harvesting that can be implemented to take advantage of the market dip.

Above all, it’s critical to remember that no investor or advisor can time the market. In fact, meaningful market returns are gained through time in the market. Keeping historical context in mind, particularly the likelihood of market corrections as well as the uncertainty around shifting economic policies by the Fed, can help you weather the storm of a volatile stock market.

The uncertainty involved in hiring a wealth planner makes it unsettling to take the jump. You’re investing in yourself and in the future, so you shouldn’t overpay in advisor fees.

Investors have a lot on their plate lately. With stocks seeing higher volatility, many are scratching their heads debating the best course of action. As often occurs during moments of market uncertainty, investors develop a cloudy vision alongside flashing “sell” or “buy the dip” signs. To best understand what you should do as the stock market acts up, let’s dig into what is happening, what it could mean for your investments, and what you should do about it.

What is Happening to the Stock Market?

The ongoing forest fire that is the Omicron variant, alongside the prospect that the Federal Reserve will hike interest rates to fight rising inflation have all reaped havoc for the markets. This is why you’re seeing headlines claiming “correction territory.”

For the past 30 years, the Fed didn’t have to worry about high inflation. In fact, it actually worried that inflation was too low! During the last 9 months, that changed as inflation shot up well above the U.S. Central Bank’s expected amount. The Central Bank essentially has two jobs:

  • Full Employment

  • Keep Inflation Around 2%

As inflation started to rise, the Central Bank reinforced that it was “transitory.” The expectation was that inflation would decrease after a couple of months, but after 6 months of inflation moving above 4%, the Central Bank changed its tune and is now signaling that it will hike short-term interest rates this year.

Zero rate short-term interest rates accompanied by the Central Bank purchase of longer-term bonds flooded the economy with liquidity. The loose financial conditions pushed investors towards higher risk and return profile investments such as growth stocks and cryptocurrencies. Since the stock market is forward-looking, the Central Bank’s signaling that interest rates will rise this year led to a rapid stock market sell-off.

What is a Market Correction?

You’re likely wondering where the “market correction” everyone keeps talking about comes into play. A market correction is when stocks drop 10% from their most recent high. While that “10% trigger” is rather arbitrary, it is a signal that investors are feeling pretty pessimistic. That said, this is a normal part of market volatility and can happen for a multitude of reasons.

It’s been almost two full years since the last market correction, so it was a bit overdue. On average, there is a market correction of 10% every 1.6 years. Yes, you read that right - don’t run for the hills just yet!

When you think of market corrections, you might have flashbacks to overstocking on toilet paper back in March 2020, the 2007-2008 Housing Crisis, or the Dot Com bubble. It’s normal: our brains automatically go to the worst-case scenario since we’ve been primed for self-preservation. We mentally go into survival mode and try to prepare for Armageddon.

Although fear is a natural instinct, it’s not always logically appropriate for the circumstances. There are many reasons that the market could go down, and several reasons that suggest it could go up. As the New York Times reported, “Concerns that the Federal Reserve will move aggressively to remove the economic stimulus to fight inflation, fears over armed conflict between Russia and Ukraine, and a rethinking of high valuations after a long bull market have all contributed to the rapid reversal.” Here’s what all of these reasons have in common - they are out of your control.

What Investors Should Do as the Stock Market Acts Up?

Seasoned investors who have ridden the ups and downs of the market rollercoaster know that the best self-preservation technique is to focus on what you can control. One thing that has held true: The market eventually goes up.

If this dip has your stomach in knots, it’s a good time to connect with your wealth advisor and reassess your risk tolerance to ensure your current portfolio is the right one for you. Maintaining a long-term perspective is key to riding out the waves of the market’s volatility.

A wealth advisor should be your rock. They can ground your emotions in reality, give you perspective, and counsel you through any action to take. When the market takes a dip, advisors are proactive in reaching out to initiate these conversations. They can help you reevaluate how much risk you’re taking and help you chart a way forward that keeps your goals and future wealth in mind. For example, wealth advisors have strategies like tax-loss harvesting that can be implemented to take advantage of the market dip.

Above all, it’s critical to remember that no investor or advisor can time the market. In fact, meaningful market returns are gained through time in the market. Keeping historical context in mind, particularly the likelihood of market corrections as well as the uncertainty around shifting economic policies by the Fed, can help you weather the storm of a volatile stock market.

Disclosures: Zoe Financial, Inc. ("Zoe Financial") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal. Past performance is not indicative of future results. Clients should consult with their own financial, tax, or legal professionals before making any investment decisions. The material presented by Zoe Financial is for informational purposes only and is not intended to serve as a substitute for personalized investment advice or as a recommendation or solicitation of any particular security, strategy, or investment product. Material presented has been gathered from sources believed to be reliable, however Adviser cannot guarantee the accuracy or completeness of such information, and certain information presented here may have been condensed or summarized from its original source. Past performance is no guarantee of future results. Zoe Financial does not provide legal or tax advice, and nothing contained in these materials should be taken as legal or tax advice. SEC Registration does not constitute an endorsement of Zoe Financial by the SEC nor does it indicate that Zoe Financial has attained a particular level of skill or ability. The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment or service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum, and make a determination based upon their own particular circumstances, that the investment is consistent with their investment objectives and risk tolerance. Lower expenses do not guarantee better investment performance. Certain information contained herein may constitute forward-looking statements. Due to various risks and uncertainties, actual events, results or the performance of a fund may differ materially from those reflected or contemplated in such forward-looking statements.

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2025 Zoe Financial, Inc. | All rights reserved