Investing

We're the Wealthiest We've Ever Been... But Who is 'We'?

We're the Wealthiest We've Ever Been... But Who is 'We'?

We're the Wealthiest We've Ever Been... But Who is 'We'?

Zoe Team

3 min read

A financial advisor reviewing a plan with two clients at a table

Key Takeaways

  • U.S. household net worth reached a record $96 trillion, reflecting sustained growth in total assets.

  • Net worth is calculated by subtracting liabilities from total household assets to show a clear financial picture.

  • Understanding wealth requires looking beyond national averages to assess who is capturing these gains.

Frequently Asked Questions

What does a record net worth of $96 trillion signify?

It indicates a period of significant economic expansion where total assets managed by U.S. households have reached historic levels.

How is household net worth determined?

Net worth is calculated as the difference between all household assets and total household liabilities.

Why does the question ‘Who is we?’ matter for wealth statistics?

National averages can mask disparities in how wealth is distributed, making it important to analyze the demographic impact of economic growth.

U.S. households reached a record net worth of $96 trillion in the second quarter of this year. It is the seventh consecutive quarter in which we have reached new levels of wealth as Americans.

The chart below represents total household assets, liabilities, and net worth, with net worth being the difference between what Americans own (assets) and what they owe (liabilities). We can see that in the 2004-2007 period, the majority of the growth in American’s household net worth was a result of tremendous borrowing, which, in turn, inflated asset prices. If you recall this was the housing boom. Now check out the 2011-2017 period - American wealth skyrocketed even though borrowing barely increased.

Source: Federal Reserve, BLS

What gives? Well, as the chart below shows, this time around American wealth hasn’t been driven by surging home prices. This time, wealth has been created by a surging stock market.

Source: Federal Reserve, BLS

Real Estate and Stock Value Changes are using a three year moving average to smooth out volatility

From an economic standpoint, a wealthier American household is important because of something called the wealth effect which measures how fluctuations in household wealth influence household spending. Consumer spending accounts for 69% of our economy, so yeah… if you buy more it affects the economy a fair bit. The logic behind the wealth effect goes something like this: If the value of your home goes up, you feel richer and it makes you more optimistic about the future. So, you go and buy your kid those private tennis lessons she’s been wanting. The tennis instructor gets the new business and takes his family to dinner at a nice restaurant to celebrate… around and around we go creating a virtuous cycle that helps the economy grow.

Great, but do all asset price increases or decreases produce the same effect on consumption? No, research by Robert Shiller and Carl E. case shows that while home price increases produce a significant wealth effect, stock price increases do not. But Why? (I know, I know… I sound like a less cute version of your five-year-old.)

A stock boom is less inclusive

The average American’s home is usually their biggest asset, while for the wealthiest 10% of Americans, their biggest asset is not their home but rather their stock portfolio.

In fact, a new Federal Reserve consumer finance survey estimates that as of 2016, roughly 90% of stocks were owned by the top 10% percentile income earners. So the middle-class homeowner benefited much more from the real estate boom in the last decade than they are from the current stock market boom.

If you own a home valued at $300k and you have $30k invested in the stock market, what makes you feel richer, a 10% increase in the value of your home or the stock market? Yeah, thought so. So it’s awesome right now if your stock portfolio is much larger than the value of your home. Not as cool if you don’t own a large number of, or any, stocks.

Next…

So when we look under the hood of American wealth, stocks have been the driving force over real estate for the last few years. The wealth effect from stocks doesn’t affect overall consumption much, as they are mostly owned by the very wealthy. But regardless if we are talking about the value of stocks or homes, is the wealth effect the biggest driver of consumption? Well, unless your dad is Bill Gates, your salary is a much bigger driver of your spending than your net worth. Stay tuned as we take a closer look at how American wages are fairing.

*All investing is subject to risk, including the possible loss of the money you invest.

**The projections or other information generated by Zoe Financial, Inc. regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.

Disclosures: Zoe Financial, Inc. ("Zoe Financial") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal. Past performance is not indicative of future results. Clients should consult with their own financial, tax, or legal professionals before making any investment decisions. The material presented by Zoe Financial is for informational purposes only and is not intended to serve as a substitute for personalized investment advice or as a recommendation or solicitation of any particular security, strategy, or investment product. Material presented has been gathered from sources believed to be reliable, however Adviser cannot guarantee the accuracy or completeness of such information, and certain information presented here may have been condensed or summarized from its original source. Past performance is no guarantee of future results. Zoe Financial does not provide legal or tax advice, and nothing contained in these materials should be taken as legal or tax advice. SEC Registration does not constitute an endorsement of Zoe Financial by the SEC nor does it indicate that Zoe Financial has attained a particular level of skill or ability. The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment or service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum, and make a determination based upon their own particular circumstances, that the investment is consistent with their investment objectives and risk tolerance. Lower expenses do not guarantee better investment performance. Certain information contained herein may constitute forward-looking statements. Due to various risks and uncertainties, actual events, results or the performance of a fund may differ materially from those reflected or contemplated in such forward-looking statements.

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2025 Zoe Financial, Inc. | All rights reserved