Investing

The Bull Market is 3,447 Days Old... So Should I Sell Stocks?

The Bull Market is 3,447 Days Old... So Should I Sell Stocks?

The Bull Market is 3,447 Days Old... So Should I Sell Stocks?

Zoe Team

3 min read

A financial advisor reviewing a plan with two clients at a table

Key Takeaways

  • Market duration doesn’t dictate performance; focusing on personal goals is more important than timing the market.

  • Selling stocks based purely on how long a bull market has lasted can lead to missing out on future growth.

  • A long-term financial plan acts as a guide to help you stay invested during period of market uncertainty.

Frequently Asked Questions

Is a long-running bull market a sign that a crash is coming?

Not necessarily; market duration does not predict when a correction will happen, and trying to time it is often counterproductive.

Should I sell my stocks if the market has been up for a long time?

It is usually better to stay the course and follow your long-term investment strategy rather than reacting to market age.

How can I feel more secure during long bull markets?

Work with a financial advisor to ensure your asset allocation is aligned with your risk tolerance and long-term financial goals.

At Zoe we interact with thousands of people every month that are looking for a great independent financial advisor to guide them through their big financial decisions. During the last few weeks, we have heard from a number of people that thought it appropriate to “sell stocks, since the bull market is now in its longest run ever.”

I began to write my take on this, but it turns out that Charlie Bilello at Pension Partners already wrote that piece and did a great good job at it here. I highly recommend reading.

Let’s start with the first part of that assertion:

Is this bull market actually in its longest run ever?

Well, it depends on what your definitions of a bull market and bear market are. For some arbitrary reason, we all believe it to be a +20% increase and a -20% drop. What about the time the market fell -19.4% in October 2011, should we not count it because of the rounding error? If we consider that to be a bear market then we are really seven years into a bull market instead of nearly ten years in.

Ok, but let’s assume that we don’t count 2011. In that case, the U.S. stock market has been rising since its March 2009 lows to today’s levels without seeing a 20% correction. That’s 3,447 days. That’s a long time. The longest prior streak was between October 1990 and March 2000 (which ended in the tech bubble). The media is having a field day with articles like this one from the Wall Street Journal or this one from MarketWatch so the recent concern is not surprising.

I can continue to give examples of how arbitrary and “cherry picked” it is to call this market cycle the longest bull market ever, but let’s get to the bottom line. Has this logic of selling stocks because you are now in the longest bull market worked in the past? Charlie Billelo did the math:

Let’s say you went back in time and got out of the stock market every time the length of the bull market was the longest ever, and only buying back in after a 20% decline. How would such a strategy have fared? Going back to 1932, $10,000 invested in this timing strategy would grow to $11.6 million today versus over $139 million for buy-and-hold. -Charlie B.

So… selling stocks because the bull market becomes the longest bull market ever and timing it perfectly to get back in after it fell -20% has failed miserably as an investment strategy. You would have been better off just staying invested (by a long shot).

It’s also worth noting that although headlines make it feel like this market just goes up without any market falls, check out the chart below from my old team at JP Morgan. It looks at the biggest intra-year market declines over the last 38 calendar years. As you can see, in 2011 we saw a -19% drop, in 2012 a -10% drop, in 2015 a -12% and just this February a -10%. None of those drops felt good, but they were easily forgotten by the media who runs in a weekly news cycle.

Final Thoughts

Yes, this bull stock market has been going on for a long time. And while the data shows otherwise, recent headlines make it feel like the market has been going up in a straight line. So, should you reduce your stock allocation in your overall portfolio based on the age of the bull market? No. Is it possible that in your specific circumstance it makes sense to currently reduce stocks as part of your asset allocation? Maybe, but that’s for you or you and your financial advisor to decide. But do not let the headlines dictate your strategy. Ultimately, personal investment decisions should be based on YOUR goals, YOUR risk capacity, and YOUR risk tolerance.

Disclosures: Zoe Financial, Inc. ("Zoe Financial") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal. Past performance is not indicative of future results. Clients should consult with their own financial, tax, or legal professionals before making any investment decisions. The material presented by Zoe Financial is for informational purposes only and is not intended to serve as a substitute for personalized investment advice or as a recommendation or solicitation of any particular security, strategy, or investment product. Material presented has been gathered from sources believed to be reliable, however Adviser cannot guarantee the accuracy or completeness of such information, and certain information presented here may have been condensed or summarized from its original source. Past performance is no guarantee of future results. Zoe Financial does not provide legal or tax advice, and nothing contained in these materials should be taken as legal or tax advice. SEC Registration does not constitute an endorsement of Zoe Financial by the SEC nor does it indicate that Zoe Financial has attained a particular level of skill or ability. The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment or service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum, and make a determination based upon their own particular circumstances, that the investment is consistent with their investment objectives and risk tolerance. Lower expenses do not guarantee better investment performance. Certain information contained herein may constitute forward-looking statements. Due to various risks and uncertainties, actual events, results or the performance of a fund may differ materially from those reflected or contemplated in such forward-looking statements.

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2025 Zoe Financial, Inc. | All rights reserved