Investing

Preparing for a Financial Emergency

Preparing for a Financial Emergency

Preparing for a Financial Emergency

Zoe Team and Kyle Attarian, MBA, CFA, CFP®, AIF® (Zoe Network Advisor)

6 min read

A financial advisor reviewing a plan with two clients at a table

Key Takeaways

Key Takeaways

  • Avoid using high-interest credit cards for emergencies.

  • Build an emergency fund covering 3-9 months of living expenses.

  • Supplement basic insurance to cover extreme financial risks.

Frequently Asked Questions

Frequently Asked Questions

How much should I save in an emergency fund?

A good rule of thumb is to save between three to nine months of your essential living expenses in a liquid, stable account.

Why not just use credit cards during an emergency?

Credit cards often carry high interest rates (15-25%), which can create a long-term debt cycle instead of providing a prudent financial safety net.

Where is the best place to keep emergency savings?

An online savings account is recommended, as these often offer higher interest rates than traditional bank accounts while remaining liquid and accessible.

Undoubtedly, in the dynamics of life, you’ll deal with more than one curveball. This may show up as an unforeseen home or car repair, medical emergency, sudden loss of employment, or even the loss of a loved one. These events can stress various aspects of our lives, and our finances are no exception. While you can’t predict the future, there are a few steps we can take today to prepare ourselves for a potential financial emergency.

How many times were you asked as a child what you wanted to be when you grew up? If you’re like most of us, you probably lost sleep over the wish to become a firefighter or superstar. Regardless of your answer, your career probably looks different than you once imagined. No matter how much we dream or plan, life tends to prove our expectations wrong for better or worse.

Credit Can’t Cut It

If you’re like most Americans and have access to a credit card it may feel like a decent safety valve. However, utilizing something carrying a 15-25% penalty (aka interest rate) is far from prudent emergency financial assistance in the long-term, especially if you cannot satisfy the debt in the short-term. Compounding interest is not your friend on the credit side of the ledger.

The alternative takes time and focus: growing a nest egg to rely on when life gets out of equilibrium. It sounds daunting, which may explain why the majority of people don’t have one, but taking steps today to prepare for the unexpected can help you prevent borrowing from your future.

Do You Think Enough About Insurance?

An advantage point: Basic insurance has become such a staple in our lives that we often forget its power. For example, if you own a home or car, you likely carry insurance to protect your pocketbook from the cost of a significant repair or total loss. In addition, if you have health or medical insurance through the private market, an employer, or the government, then you are partially protected from the cost of most medical emergencies (depending on the breadth and quality of the insurance).

A sign that you should take a further step: Basic insurance may not be sufficient to stay solvent when it comes to some of the more dire emergencies that create a longer-term or even permanent financial crisis, death, or disability. This is especially the case for those with families that rely on their regular income to make ends meet and/or have debt hanging in the balance. Carefully planning for more extreme emergencies should be part of everyone’s financial planning process.

A stress test should be applied to the plan to measure the magnitude of financial shock these events might cause. While it may not be fun to think about, quantifying the impact of lost or reduced income from a disability or a permanent loss of income is crucial in the event of death. This analysis should incorporate your current coverage and help identify gaps that could be reasonably filled with supplemental insurance or increasing the existing range. Although there are many insurance solutions to fill these gaps, I highly recommend you discuss an insurance strategy with your Financial Advisor.

Building An Emergency Fund and Avoid the Temptations

In tandem with working through an insurance needs analysis, a prudent step is to work towards funding the aptly named emergency fund. This is fundamental to all financial plans and should be high on the priority list. A good rule of thumb is to target saving three to nine months’ worth of living expenses. Don’t fret if that seems unattainable at the outset. Emergency funds aren’t built overnight, nor do they have to be. Starting early and small is better than not starting at all, and you’ll be surprised what comfort you get from knowing you have this growing safety net in the works.

The emergency fund should be directed to a separate account to help avoid the temptation to dig into it unnecessarily. It’s also important to keep this cash and not be subject to market risk. Having liquidity and stability to depend on in a financial emergency is paramount. If we require emergency financial assistance, we need it to be easily accessible and have faith that it will be there when we need it most.

The best place to accumulate these emergency savings is in an online savings account, as they tend to pay higher interest rates than your traditional bank account. Even though the maximizing rate of return is not the primary objective, accumulating some level of interest may shorten the time horizon to fund the goal. It’s also better than earning nothing, which would be the case in a checking account. The current rising rate environment is also influencing savings account interest rates making them more attractive than they have been in over a decade.

When Should I Start?

The time to prepare for a financial emergency is now. Unfortunately, they often strike randomly, and we rarely get advanced notice. Vital to this preparation is having a well-rounded, holistic financial plan. Getting your financial house in order and identifying your resources and expenditures is essential to identify where you may be exposed.

Once this framework is built, you will be better equipped to design the safety net needed to minimize any financial disruption thrust upon us in times of crisis. Without a complete picture of where you are currently, planning for a financially stable, secure, and independent future is challenging.

Undoubtedly, in the dynamics of life, you’ll deal with more than one curveball. This may show up as an unforeseen home or car repair, medical emergency, sudden loss of employment, or even the loss of a loved one. These events can stress various aspects of our lives, and our finances are no exception. While you can’t predict the future, there are a few steps we can take today to prepare ourselves for a potential financial emergency.

How many times were you asked as a child what you wanted to be when you grew up? If you’re like most of us, you probably lost sleep over the wish to become a firefighter or superstar. Regardless of your answer, your career probably looks different than you once imagined. No matter how much we dream or plan, life tends to prove our expectations wrong for better or worse.

Credit Can’t Cut It

If you’re like most Americans and have access to a credit card it may feel like a decent safety valve. However, utilizing something carrying a 15-25% penalty (aka interest rate) is far from prudent emergency financial assistance in the long-term, especially if you cannot satisfy the debt in the short-term. Compounding interest is not your friend on the credit side of the ledger.

The alternative takes time and focus: growing a nest egg to rely on when life gets out of equilibrium. It sounds daunting, which may explain why the majority of people don’t have one, but taking steps today to prepare for the unexpected can help you prevent borrowing from your future.

Do You Think Enough About Insurance?

An advantage point: Basic insurance has become such a staple in our lives that we often forget its power. For example, if you own a home or car, you likely carry insurance to protect your pocketbook from the cost of a significant repair or total loss. In addition, if you have health or medical insurance through the private market, an employer, or the government, then you are partially protected from the cost of most medical emergencies (depending on the breadth and quality of the insurance).

A sign that you should take a further step: Basic insurance may not be sufficient to stay solvent when it comes to some of the more dire emergencies that create a longer-term or even permanent financial crisis, death, or disability. This is especially the case for those with families that rely on their regular income to make ends meet and/or have debt hanging in the balance. Carefully planning for more extreme emergencies should be part of everyone’s financial planning process.

A stress test should be applied to the plan to measure the magnitude of financial shock these events might cause. While it may not be fun to think about, quantifying the impact of lost or reduced income from a disability or a permanent loss of income is crucial in the event of death. This analysis should incorporate your current coverage and help identify gaps that could be reasonably filled with supplemental insurance or increasing the existing range. Although there are many insurance solutions to fill these gaps, I highly recommend you discuss an insurance strategy with your Financial Advisor.

Building An Emergency Fund and Avoid the Temptations

In tandem with working through an insurance needs analysis, a prudent step is to work towards funding the aptly named emergency fund. This is fundamental to all financial plans and should be high on the priority list. A good rule of thumb is to target saving three to nine months’ worth of living expenses. Don’t fret if that seems unattainable at the outset. Emergency funds aren’t built overnight, nor do they have to be. Starting early and small is better than not starting at all, and you’ll be surprised what comfort you get from knowing you have this growing safety net in the works.

The emergency fund should be directed to a separate account to help avoid the temptation to dig into it unnecessarily. It’s also important to keep this cash and not be subject to market risk. Having liquidity and stability to depend on in a financial emergency is paramount. If we require emergency financial assistance, we need it to be easily accessible and have faith that it will be there when we need it most.

The best place to accumulate these emergency savings is in an online savings account, as they tend to pay higher interest rates than your traditional bank account. Even though the maximizing rate of return is not the primary objective, accumulating some level of interest may shorten the time horizon to fund the goal. It’s also better than earning nothing, which would be the case in a checking account. The current rising rate environment is also influencing savings account interest rates making them more attractive than they have been in over a decade.

When Should I Start?

The time to prepare for a financial emergency is now. Unfortunately, they often strike randomly, and we rarely get advanced notice. Vital to this preparation is having a well-rounded, holistic financial plan. Getting your financial house in order and identifying your resources and expenditures is essential to identify where you may be exposed.

Once this framework is built, you will be better equipped to design the safety net needed to minimize any financial disruption thrust upon us in times of crisis. Without a complete picture of where you are currently, planning for a financially stable, secure, and independent future is challenging.

Disclosures: Zoe Financial, Inc. ("Zoe Financial") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal. Past performance is not indicative of future results. Clients should consult with their own financial, tax, or legal professionals before making any investment decisions. The material presented by Zoe Financial is for informational purposes only and is not intended to serve as a substitute for personalized investment advice or as a recommendation or solicitation of any particular security, strategy, or investment product. Material presented has been gathered from sources believed to be reliable, however Adviser cannot guarantee the accuracy or completeness of such information, and certain information presented here may have been condensed or summarized from its original source. Past performance is no guarantee of future results. Zoe Financial does not provide legal or tax advice, and nothing contained in these materials should be taken as legal or tax advice. SEC Registration does not constitute an endorsement of Zoe Financial by the SEC nor does it indicate that Zoe Financial has attained a particular level of skill or ability. The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment or service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum, and make a determination based upon their own particular circumstances, that the investment is consistent with their investment objectives and risk tolerance. Lower expenses do not guarantee better investment performance. Certain information contained herein may constitute forward-looking statements. Due to various risks and uncertainties, actual events, results or the performance of a fund may differ materially from those reflected or contemplated in such forward-looking statements.

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2025 Zoe Financial, Inc. | All rights reserved