Investing

North Korea Escalation: What are the Investment Implications?

North Korea Escalation: What are the Investment Implications?

North Korea Escalation: What are the Investment Implications?

Zoe Team

5 min read

A financial advisor reviewing a plan with two clients at a table

Key Takeaways

Key Takeaways

  • Avoid reactive portfolio changes based on geopolitical headlines.

  • Maintain a long-term investment plan that accounts for your risk tolerance.

  • Regularly rebalance your portfolio to stay aligned with your original goals.

Frequently Asked Questions

Frequently Asked Questions

Should I sell stocks due to geopolitical tensions?

No. Reactive selling often leads to poor outcomes. Sticking to a disciplined, long-term financial plan is a much more effective strategy.

How do I handle market volatility?

Acknowledge that market corrections are inevitable. Focus on your long-term goals and risk tolerance rather than reacting to short-term news cycles.

Why is a written investment plan important?

A written plan creates accountability and helps you stay disciplined when emotions like panic or fear arise during periods of market volatility.

Against the backdrop of an escalation of words between North Korea and President Trump, investors are scrambling to figure out what this means for their portfolios.

Should I hedge my portfolio by buying gold? Should I sell stocks?

My response: Do nothing.

Weeks like this are the perfect example of why you need a solid plan. Sticking to a plan, however, is not that easy. You need to be self-aware and accountable for it to work. Behavioral finance teaches us about loss aversion, which basically says that investors hate losses much more than they love gains. A 1979 study by Kahneman and Tversky found that a loss has about 2 times the impact of a gain of the same magnitude. It’s easy to say “if the market pulls back -10% I would invest more in the market.” But then the news of North Korea’s escalation comes out and the questions we receive are “the market is down -0.5% because of North Korea, should I sell some stocks or buy gold?”

The reality is that when the market gives you a 10% or 15% or 20% correction, most people will just freeze or panic sell. Mike Tyson can describe this phenomenon in a much cooler way than I can. When describing an opponent he said,

“They were talking about his style. ‘He’s going to give you a lot of lateral movement. He’s going to move, he’s going to dance. He’s going to do this, do that.’ I said, “Everybody has a plan until they get hit. Then…they stop in fear and freeze.”

So a flimsy plan alone won’t work… it just won’t. So what IS the right strategy?

We at Zoe believe that there are a couple of rules that you must set before you EVER make any important investment decisions.

1) Understand why you are investing.

What is your goal? Is it to buy a house? Is it to invest towards your kid’s college? Is it to invest towards retirement? Is it for fun? Nothing wrong with investing a little bit of money for fun, I enjoy playing Blackjack once in awhile knowing that it won’t put my kids through college.

2) Understand that time horizons matter.

Always always, assume that your timing when you buy or sell something is not going to be ideal (because it never quite feels ideal). If you are planning to use your savings in a year to buy a house, investing your savings in bitcoin might not be wise, since you have no control of what the market will deliver you in the next 12 months.

3) Understand your risk tolerance.

It is easy to say “I am going to invest for the long run.” Then you wake up one morning to find out that your 401k or brokerage account is down -12% in the last month and you freak out! Try to figure out how comfortable you would be with a -5%, -10%, -15%, -20% over the next 6 months. If you think you’ll scream uncle at -10% that matters. Because eventually, stocks WILL punch you in the mouth and deliver that -10% drop… is just a matter of time. The more you understand that and how comfortable you feel about it, the better chance you will have of not letting your emotions take over.

To calculate your risk tolerance now, click here.

4) Formulate an investment plan of attack that you revisit regularly.

Put it down in writing and tell your spouse or someone else about it so you feel a sense of accountability. Something like “Based on my risk tolerance and my medium and long-term goals, I want to be invested 80% in stocks, 15% in bonds and have 5% in cash knowing that this portfolio will generate somewhere around 4 - 7% returns per year for the next decade.*”

Once you have the above in place you implement it yourself, you hire a robo-advisor or you hire a financial planner through Zoe and you reevaluate numbers 1-3 from the list above, every 6 months to a year.

You may have noticed, North Korea didn’t come up once in any of the above rules. You know why? Because you have no clue what Donald Trump is going to tweet next and you definitely cannot control or predict how the markets are going to react to any of this mess.

It’s great to have a plan, but the market does not give a #@#@ about your plan. So that 80/15/5 initial portfolio from a few years back is now 90/8/2 after a huge stock bull market the last few years. In other words, the market has forced your portfolio out of line. So what do you do? You reevaluate your original goals every year and if they still are the same as before then you bring your portfolio back to the original allocation of 80/15/5. No emotion involved, no research necessary on what Kim Jong-un ate for breakfast this morning.

It’s not easy to stay disciplined in this approach on your own when you have a day job, a spouse and kids, which is why we launched Zoe. But even if you do decide to go it alone, do not make investment decisions because of North Korea or the Republican or Democratic party headlines. You can’t control any of it and whoever tells you they have an “edge” on any of these headlines is either 1) ignorant about how hard it is to actually have an “edge” 2) trying to sell you something or 3) Ray Dalio… who won’t manage your money?

Disclosures: Zoe Financial, Inc. ("Zoe Financial") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal. Past performance is not indicative of future results. Clients should consult with their own financial, tax, or legal professionals before making any investment decisions. The material presented by Zoe Financial is for informational purposes only and is not intended to serve as a substitute for personalized investment advice or as a recommendation or solicitation of any particular security, strategy, or investment product. Material presented has been gathered from sources believed to be reliable, however Adviser cannot guarantee the accuracy or completeness of such information, and certain information presented here may have been condensed or summarized from its original source. Past performance is no guarantee of future results. Zoe Financial does not provide legal or tax advice, and nothing contained in these materials should be taken as legal or tax advice. SEC Registration does not constitute an endorsement of Zoe Financial by the SEC nor does it indicate that Zoe Financial has attained a particular level of skill or ability. The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment or service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum, and make a determination based upon their own particular circumstances, that the investment is consistent with their investment objectives and risk tolerance. Lower expenses do not guarantee better investment performance. Certain information contained herein may constitute forward-looking statements. Due to various risks and uncertainties, actual events, results or the performance of a fund may differ materially from those reflected or contemplated in such forward-looking statements.

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

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New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2025 Zoe Financial, Inc. | All rights reserved