Investing

Is College Worth It? Maybe Not...

Is College Worth It? Maybe Not...

Is College Worth It? Maybe Not...

Zoe Team

5 min read

A financial advisor reviewing a plan with two clients at a table

Key Takeaways

Key Takeaways

  • Higher education offers long-term societal and economic benefits beyond initial costs.

  • Evaluate the return on investment of specific degrees against potential career earnings.

  • Student debt requires careful planning to ensure long-term financial freedom post-graduation.

Frequently Asked Questions

Frequently Asked Questions

Is a college degree always worth the investment?

The value depends on your field of study, potential income growth, and the total cost of tuition and debt.

What should students consider before choosing a degree?

Students should analyze future career salary projections relative to the total cost of their education.

Does education provide benefits beyond financial returns?

Yes, education contributes to personal development, skill acquisition, and broader opportunities that aren’t strictly monetary.

When I was 12 years old, my family moved to the states from Colombia (not Columbia). Although I was super excited to move to the place where potentially this could happen, it was clear to my brothers and me that the main reason for my parents’ decision, was to provide us with the best higher education in the world. But is a college degree in the U.S. really worth the $100,000 - $250,000 investment? Generally, people would answer “yes” to this question. It must be…, right? Here at Zoe, we believe in questioning generalizations and try our best to develop our opinions using a data-centric approach.

As is so often the case, once you dig a little bit deeper into any question, the answer is “it depends”. To explain what we mean by this, let’s start by tackling the question of whether or not college education matters at all.

Does College Education Matter At All?

In today’s economy, where technological advancements move at a staggering pace, some argue that experience trumps formal education. College education is supposed to prepare you for the future world in which you will be living. This means that the curriculum should ideally be ahead of the technology curve. In reality, however, this is more often than not unfeasible, and is compounded by the fact that 1) the American education system is still modeled on a 19th century approach, designed for the industrial era and 2) the cost of college has increased over 3 times faster than inflation over the last 35 years. Some may argue that your time could be better spent watching Khan Academy video lectures and your money could be better spent starting your own business. Others, like Peter Thiel, even go as far as calling American higher educational bubble.

The charts shown below, present the other side of the coin. As illustrated in the first chart, the annual earnings of Americans with a Bachelor’s degree is 1.6 times higher than that of an individual without a college degree. In addition, the second chart shows that a college graduate is twice as employable than someone who never went to college. From this data, we can see that, on average, a college degree increases both your chances of employment and your earnings once employed.

Even though the education system may be trawling behind the technology curve, I think it would be unfair to say there is NO value in a formal higher education.

Source: BLS, Zoe Financial, Inc. Assumptions: 50 work weeks per year Source: BLS

Is ALL College Education Worth It?

Ok, so there is value in college education, but “is it worth going to college, no matter which one you choose?”

The short answer is no.

A nice way of figuring this out, is to look at schools’ Net Return on Investment (ROI)* i.e. how do the financial benefits gained from attending the school, compare to the financial costs. A positive ROI means that the benefits outweigh the costs, while a negative ROI means that the costs outweigh the benefits.

Some colleges have proven to be worth their fees, and some have not. Payscale, which focuses on bringing light to employee compensation, took a comprehensive approach to quantify the ROI for students attending U.S. private and public colleges. It did this by surveying hundreds of thousands of full-time employees who have only a Bachelor’s degree. Like any research, it is not all encompassing and it has its faults**, but I think it serves its purpose for this discussion.

Colleges that ARE worth it

The list below shows Payscale’stop 20 private colleges by Net Return on Investment (Net ROI). Many people may question whether Ivy League colleges really provide enough value to justify the costs. However, according to Payscale’s ranking MIT, Princeton, Brown, Upenn, and Harvard all make the Top 20 for “Best Value” private colleges.

“Best Value” Private Colleges

Source: Payscale Another factor to consider here is the type of graduate that a college produces. A fun example is shown in the chart below. It lists the Top 10 global colleges that produced the most founders of billion-dollar valued startups over the last 12 years. According to research done by Sage, a UK based accounting firm, it turns out that a staggering 172 out of 498 entrepreneurs who founded or co-founded the world’s 250 “unicorns" earned degrees from these 10 universities. So, if you want to create the next Snapchat, attending Stanford will not necessarily guarantee anything, but it won’t hurt your chances.

Source: Forbes Assumptions: 50 work weeks per year

Note: The above research is not quite inclusive. After all, not everyone can get into Stanford, and 172 students is not a wide enough sample of representatives for these schools’ student body.

Colleges that AREN’T worth it

The top of the “Best Value” list shows us which colleges give you bang for your buck, but which schools are at the bottom of the list? As you can see below, schools like Maryland Institute College of Art actually generate a negative ROI. This means that the median earnings of graduates over 20 years after leaving Maryland, were lower than the cost to go there.

So, going back to the original assertion, that all college education is a good investment, it is fair to say that evidence proves otherwise.

“Worst Value” Private Colleges

Source: Payscale

In conclusion

Although it is clear that a college education can increase your chances of finding a job, and your salary once employed, it depends a lot more on the college itself than one might think. In some cases, you may be better off not attending school and investing the money in the S&P 500 - the ROI over the next 20 years may be greater than the alternative.

Disclosures: Zoe Financial, Inc. ("Zoe Financial") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal. Past performance is not indicative of future results. Clients should consult with their own financial, tax, or legal professionals before making any investment decisions. The material presented by Zoe Financial is for informational purposes only and is not intended to serve as a substitute for personalized investment advice or as a recommendation or solicitation of any particular security, strategy, or investment product. Material presented has been gathered from sources believed to be reliable, however Adviser cannot guarantee the accuracy or completeness of such information, and certain information presented here may have been condensed or summarized from its original source. Past performance is no guarantee of future results. Zoe Financial does not provide legal or tax advice, and nothing contained in these materials should be taken as legal or tax advice. SEC Registration does not constitute an endorsement of Zoe Financial by the SEC nor does it indicate that Zoe Financial has attained a particular level of skill or ability. The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment or service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum, and make a determination based upon their own particular circumstances, that the investment is consistent with their investment objectives and risk tolerance. Lower expenses do not guarantee better investment performance. Certain information contained herein may constitute forward-looking statements. Due to various risks and uncertainties, actual events, results or the performance of a fund may differ materially from those reflected or contemplated in such forward-looking statements.

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

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Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2025 Zoe Financial, Inc. | All rights reserved