Taxes

Game, Set, Tax!

Game, Set, Tax!

Game, Set, Tax!

Zoe Team

12 min read

A financial advisor reviewing a plan with two clients at a table

Key Takeaways

Key Takeaways

  • Identify if you are part of the ‘Sandwich Generation’ caring for multiple generations.

  • Financial planning is essential to balance support for parents and children.

  • Proactive preparation helps manage the financial stress of dual-generational responsibilities.

Frequently Asked Questions

Frequently Asked Questions

What is the Sandwich Generation?

It refers to adults who find themselves responsible for caring for both their aging parents and their own children simultaneously.

How can I prepare for these burdens?

The article recommends six specific financial planning tips to ensure you are covered regardless of your potential obligations.

Why is financial planning important here?

It helps alleviate the stress of competing financial demands and secures your future stability while supporting your loved ones.

In this article: Discover if you’re part of the “Sandwich Generation” and learn the top six financial planning tips to ensure you’re prepared for the future, regardless of your potential financial burdens.

Monday saw the first round of Wimbledon get off to a dazzling start with the favorites, Roger Federer and Rafael Nadal, cruising through their first matches. Steeped in tradition, Wimbledon is one of the most important Grand Slams for these tennis superstars. Although Fed is, of course, the undisputed grass court champion with 7 Wimbledon titles, 2 of Rafa’s 14 titles have been won on grass and he is always a threat to Fed - no matter the surface. They have one of the fiercest and longest-lasting rivalries in tennis history.

Rafa’s on-court aggression is juxtaposed against his polite off-court demeanor and he has seldom appeared in the media for anything other than his grand slam records or huge guns. However, in the buildup to Wimbledon, he mentioned that he has found it “increasingly difficult” to play in the Queen’s Club Championship, the London-based grass court tournament that is somewhat of a curtain-raiser to Wimbledon. By “difficult” he means financially - specifically referring to the tax laws in the United Kingdom for non-resident individual professional athletes.

Tax Laws

In the UK, the tax laws for appearance fees and prize money are similar to the US – you pay tax on whatever you make whilst in the UK (which can normally be deducted from your taxable income in your country of residence). So when tennis stars play in tournaments in the UK, they pay 45% tax on appearance fees and winnings. But it’s not really a big deal as it’s practiced around the world.

What is NOT normal, is that Her Majesty’s Revenue and Customs (HMRC) also taxes players on their endorsement income, something that is not common in many countries. And that’s where it gets messy.

The UK endorsement income tax works like this: the total value of a player’s worldwide endorsement deals is apportioned to the period of time that the player trains and performs in the UK. The endorsement tax a player pays is calculated as follows:

We have similar laws here in the US for non-athletes too, where if you live in one state but “work” in another, you could end up paying income tax for multiple states. If you’re a professional athlete, or just happen to work in a number of different states, you could end up having a pretty complicated tax situation (which is often contested in court by top athletes).

Do you travel to other states throughout the year? Speak to a tax planner that can save you time and money. to speak to tax planner that can save you time and money. Click Here To Book Time.

Rafa, who won at Queen’s in 2008 and had played there every year from 2006 to 2011, chose not to compete in 2012 for financial reasons. Was he being ridiculous foregoing the $450,000 on offer for the winner? Or is this rule really something that players need to consider when deciding on their schedule?

Take A Closer Look…

The UK hosts many of the sport’s grass court tournaments and the grass season for super pros like Rafa often includes a build-up tournament (Queen’s for example) followed by Wimbledon. And then at the end of the year, the top 8 players in the world return to the UK (sans grass) for the ATP Tour Finals at the London O2 Arena. So, the average amount of time spent in the UK for someone like Rafa is about 6 weeks (2 weeks per tournament).

Rafa’s endorsement income is estimated at about $28 million per year, although exact figures are hard to find for confidentiality reasons. Let’s reduce that to $20million to make the math easier and to make sure we’re not over-valuing him.

In the interest of simplicity, let’s assume that Rafa plays an average of 7 matches per tournament (which would get him to the final of each tournament) and trains for 3 days in between matches. So, in total, he performs and trains for 10 days and therefore has to pay endorsement tax for these 10 days at each tournament, on top of any income tax on prize money.

Let’s have a look at each tournament and assume he wins each i.e. earns maximum prize money - detailed explanations are available at the end of the blog should you wish to see the entire calculation*:

Wimbledon:

If Rafa won Wimbledon and was handed a check for $2.9million, he would walk away with $1.1million after income and endorsement tax. Well, that’s not so bad! He pockets 38% of the prize money.

ATP Masters Final:

At the end of the tournament, after income and endorsement tax Rafa nets $412,500. His percentage hasn’t dropped too much, at 34% of the total prize money. It a much smaller sum but still a decent takeaway.

The Championship Of The Queen:

Rafa walks away with ZERO after winning the tournament. He pays the total prize money of $450,000 in tax. Now that is ridiculous!

If Rafa played in all three tournaments – and won them all – his net take home would be $1.512 million in the UK, and for the same winnings in a country without the endorsement tax law, they would be $2.255 million – a pretty substantial difference I would say.

And remember that is if Rafa WINS each of these tournaments. If he were to earn less prize money, his income tax would decrease but his endorsement tax would remain the same, reducing his margin even further.

Now, of course, many of these tournaments offer more than just the prize money, and for someone like Rafa, who has won 15 Grand Slams, money isn’t exactly tight. But athletes naturally have shorter careers than us normal folk, so it is important to make wise financial decisions. And in this case, it may mean prioritizing tournaments outside of the UK (a much safer option than Messichose, which has put him in a bit of a pickle!).

Conclusion

As the media around this issue has increased, and big names have started to think a bit more carefully about which tournaments to play in (both financially and physically) HMRC has apparently discussed changing the tax law and focusing their attention on charging players for image rights. Now, whether that call is challenged remains to be seen. Ultimately there is a lot more off-court influence than we often realize. It’s going to be very interesting to see if Fed and Nadal’s scheduling tactics work - who knows, we could see another Federer-Nadal final. Epic.

In this article: Discover if you’re part of the “Sandwich Generation” and learn the top six financial planning tips to ensure you’re prepared for the future, regardless of your potential financial burdens.

Monday saw the first round of Wimbledon get off to a dazzling start with the favorites, Roger Federer and Rafael Nadal, cruising through their first matches. Steeped in tradition, Wimbledon is one of the most important Grand Slams for these tennis superstars. Although Fed is, of course, the undisputed grass court champion with 7 Wimbledon titles, 2 of Rafa’s 14 titles have been won on grass and he is always a threat to Fed - no matter the surface. They have one of the fiercest and longest-lasting rivalries in tennis history.

Rafa’s on-court aggression is juxtaposed against his polite off-court demeanor and he has seldom appeared in the media for anything other than his grand slam records or huge guns. However, in the buildup to Wimbledon, he mentioned that he has found it “increasingly difficult” to play in the Queen’s Club Championship, the London-based grass court tournament that is somewhat of a curtain-raiser to Wimbledon. By “difficult” he means financially - specifically referring to the tax laws in the United Kingdom for non-resident individual professional athletes.

Tax Laws

In the UK, the tax laws for appearance fees and prize money are similar to the US – you pay tax on whatever you make whilst in the UK (which can normally be deducted from your taxable income in your country of residence). So when tennis stars play in tournaments in the UK, they pay 45% tax on appearance fees and winnings. But it’s not really a big deal as it’s practiced around the world.

What is NOT normal, is that Her Majesty’s Revenue and Customs (HMRC) also taxes players on their endorsement income, something that is not common in many countries. And that’s where it gets messy.

The UK endorsement income tax works like this: the total value of a player’s worldwide endorsement deals is apportioned to the period of time that the player trains and performs in the UK. The endorsement tax a player pays is calculated as follows:

We have similar laws here in the US for non-athletes too, where if you live in one state but “work” in another, you could end up paying income tax for multiple states. If you’re a professional athlete, or just happen to work in a number of different states, you could end up having a pretty complicated tax situation (which is often contested in court by top athletes).

Do you travel to other states throughout the year? Speak to a tax planner that can save you time and money. to speak to tax planner that can save you time and money. Click Here To Book Time.

Rafa, who won at Queen’s in 2008 and had played there every year from 2006 to 2011, chose not to compete in 2012 for financial reasons. Was he being ridiculous foregoing the $450,000 on offer for the winner? Or is this rule really something that players need to consider when deciding on their schedule?

Take A Closer Look…

The UK hosts many of the sport’s grass court tournaments and the grass season for super pros like Rafa often includes a build-up tournament (Queen’s for example) followed by Wimbledon. And then at the end of the year, the top 8 players in the world return to the UK (sans grass) for the ATP Tour Finals at the London O2 Arena. So, the average amount of time spent in the UK for someone like Rafa is about 6 weeks (2 weeks per tournament).

Rafa’s endorsement income is estimated at about $28 million per year, although exact figures are hard to find for confidentiality reasons. Let’s reduce that to $20million to make the math easier and to make sure we’re not over-valuing him.

In the interest of simplicity, let’s assume that Rafa plays an average of 7 matches per tournament (which would get him to the final of each tournament) and trains for 3 days in between matches. So, in total, he performs and trains for 10 days and therefore has to pay endorsement tax for these 10 days at each tournament, on top of any income tax on prize money.

Let’s have a look at each tournament and assume he wins each i.e. earns maximum prize money - detailed explanations are available at the end of the blog should you wish to see the entire calculation*:

Wimbledon:

If Rafa won Wimbledon and was handed a check for $2.9million, he would walk away with $1.1million after income and endorsement tax. Well, that’s not so bad! He pockets 38% of the prize money.

ATP Masters Final:

At the end of the tournament, after income and endorsement tax Rafa nets $412,500. His percentage hasn’t dropped too much, at 34% of the total prize money. It a much smaller sum but still a decent takeaway.

The Championship Of The Queen:

Rafa walks away with ZERO after winning the tournament. He pays the total prize money of $450,000 in tax. Now that is ridiculous!

If Rafa played in all three tournaments – and won them all – his net take home would be $1.512 million in the UK, and for the same winnings in a country without the endorsement tax law, they would be $2.255 million – a pretty substantial difference I would say.

And remember that is if Rafa WINS each of these tournaments. If he were to earn less prize money, his income tax would decrease but his endorsement tax would remain the same, reducing his margin even further.

Now, of course, many of these tournaments offer more than just the prize money, and for someone like Rafa, who has won 15 Grand Slams, money isn’t exactly tight. But athletes naturally have shorter careers than us normal folk, so it is important to make wise financial decisions. And in this case, it may mean prioritizing tournaments outside of the UK (a much safer option than Messichose, which has put him in a bit of a pickle!).

Conclusion

As the media around this issue has increased, and big names have started to think a bit more carefully about which tournaments to play in (both financially and physically) HMRC has apparently discussed changing the tax law and focusing their attention on charging players for image rights. Now, whether that call is challenged remains to be seen. Ultimately there is a lot more off-court influence than we often realize. It’s going to be very interesting to see if Fed and Nadal’s scheduling tactics work - who knows, we could see another Federer-Nadal final. Epic.

Disclosures: Zoe Financial, Inc. ("Zoe Financial") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal. Past performance is not indicative of future results. Clients should consult with their own financial, tax, or legal professionals before making any investment decisions. The material presented by Zoe Financial is for informational purposes only and is not intended to serve as a substitute for personalized investment advice or as a recommendation or solicitation of any particular security, strategy, or investment product. Material presented has been gathered from sources believed to be reliable, however Adviser cannot guarantee the accuracy or completeness of such information, and certain information presented here may have been condensed or summarized from its original source. Past performance is no guarantee of future results. Zoe Financial does not provide legal or tax advice, and nothing contained in these materials should be taken as legal or tax advice. SEC Registration does not constitute an endorsement of Zoe Financial by the SEC nor does it indicate that Zoe Financial has attained a particular level of skill or ability. The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment or service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum, and make a determination based upon their own particular circumstances, that the investment is consistent with their investment objectives and risk tolerance. Lower expenses do not guarantee better investment performance. Certain information contained herein may constitute forward-looking statements. Due to various risks and uncertainties, actual events, results or the performance of a fund may differ materially from those reflected or contemplated in such forward-looking statements.

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2025 Zoe Financial, Inc. | All rights reserved