Investing

Cash Rules Everything Around Me... again?

Cash Rules Everything Around Me... again?

Cash Rules Everything Around Me... again?

Zoe Team

4 min read

A financial advisor reviewing a plan with two clients at a table

Key Takeaways

Key Takeaways

  • Rising interest rates on savings accounts are a direct response to Federal Reserve policy shifts.

  • While higher yields are beneficial for savers, it is important to consider how these rates fit into your broader asset allocation.

  • Focus on long-term growth rather than chasing short-term rate increases in savings vehicles.

Frequently Asked Questions

Frequently Asked Questions

Why are savings account rates increasing?

Banks often raise rates on savings accounts as the Federal Reserve increases interest rates, which influences overall economic yields.

Do higher savings yields change my investment plan?

While higher yields are attractive, they should be evaluated as part of your overall financial strategy and risk tolerance.

What should I do with my savings?

Keep your savings in high-yield accounts if they align with your liquidity needs, but prioritize a balanced portfolio for long-term growth.

In this article: As the Fed increases interest rates, banks seem to be following suit and increasing the rates on savings accounts. Does this affect your savings yields?

In 1993, the lyrical geniuses of The Wu-Tang Clan proclaimed “cash rules everything around me” in their hit song C.R.E.A.M. Back then, inflation was ~2.75% and a savings account could yield 3% to savers. In other words, cash was a viable vehicle in which to store wealth as it provided protection against inflation.

Since the 2008 economic crisis, inflation has hovered between 1 and 2% while a savings account has been paying you less than 0.25% interest a year. Basically, the value of your savings has been falling by 1 to 2% every year. So cash, as far as most people can remember, has NOT been a viable vehicle in which to store wealth. But here comes the curveball. By the end of this year, a high-yield savings account could be earning you above 2% a year.

Why is this happening?

After keeping interest rates at zero from 2008 to 2015, The Federal Reserve has raised them to 1.5%. If the economy holds up, the Fed is supposed to raise them above 2% over the next year. (To learn why the Federal Reserve does what it does, read Is the Fed Leonard from Memento?)

Banks do not necessarily have to raise the savings account interest rate just because the Fed raised short-term interest rates, and, in fact, they didn’t for a while, but now you can find savings accounts yielding 1.65% returns as competition for savers heats up.

How does this affect me?

As we discussed in our Guide to Investments 101, one of the biggest decisions you have to make once you are saving some of your hard earned money is to either invest in the markets (i.e. stocks & bonds) or to stash it into a savings account. We, at Zoe, believe it is important to establish an emergency fund even before you start investing money towards your medium- or long-term goals. Why? As we discussed in Doomsday prepping, adding a little crazy to your personal finances, keeping the equivalent of 3 – 6 months salary aside acts as a buffer so that you don’t have to take money away from important monthly bills like mortgage payments, school fees or even better, you don’t have to adjust your lifestyle in any way. As emergency funds are normally held in savings accounts, the good news is that they can now yield ~1.6% compared to 0% just 10 months back.

Once the emergency fund is out of the way, the next task is to figure out how your bond allocation compares to having money in your savings account. For instance, if you had bought a five-year Treasury bond back in 2016, it would yield 1.8% return. During the same period, a high cash savings account would yield ~0.25%. So you would have received a 1.6% (1.8%-0.25%) increase in your yield (or return) for locking up your money for 5 years. Now, however, the spread between what a five-year Treasury bond returns and your cash savings account is only 1.1% (2.8%- 1.65%.) In other words, the bond market is not compensating you as much as it used to for locking up your money relative to a savings account. So let’s say you were thinking of buying a home three years out, keeping your money in a high savings account might start to make more sense than buying a bond that matures in three years, as it keeps your money from being locked up for the three years at a particular rate.

From a long-term investment perspective, a savings account alone will not allow your money to grow very much and it’s, therefore, best to have a mix of stocks, bonds, and cash - the proportions of each depending on your goals, risk tolerance, and risk capacity.

The Wu-Tang Clan released its 8th album labeled The Saga Continues on October 13, 2017, (not this Wu-Tang Clan) which coincided with the return of a savings account that yields more than zero. Coincidence? I don’t know. What I do know is that the classic song C.R.E.A.M might start to resonate with Americans more so than it has over the last decade.

If you have more techincal investing questions, it could be good to consult a fee-only financial advisor.

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Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

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Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2025 Zoe Financial, Inc. | All rights reserved