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Waiting for the Dust to Settle: Coronavirus Prediction of Returning to Normality

Waiting for the Dust to Settle: Coronavirus Prediction of Returning to Normality

Waiting for the Dust to Settle: Coronavirus Prediction of Returning to Normality

Zoe Team

3 min read

A financial advisor reviewing a plan with two clients at a table

Key Takeaways

  • Complexity makes every crisis unique, rendering historical parallels largely irrelevant for timing.

  • Waiting for a return to pre-crisis normality creates unnecessary paralysis in long-term planning.

  • Life is constantly shifting; true clarity comes from adapting to changes rather than pausing for a reset.

Frequently Asked Questions

Why are historical comparisons often flawed?

Major events are inherently complex and unique, meaning they never repeat in the exact same form as previous crises.

Should I pause my financial planning?

No; delaying decisions while waiting for ‘normality’ often leads to missing out on long-term value and personal goals.

What is the new reality likely to look like?

Life will likely shift significantly in how we work, socialize, and manage health rather than reverting to the old status quo.

Predictions have never been so plentiful. Amid massive uncertainty, we are all looking for something that might steer us in the right direction, towards clarity in our decisions. According to Google Trends, the search term “coronavirus predictions” was among the most searched in March, as the world scrambled into their homes amid the Great Lockdown. The trouble with trying to see beyond the haziness is that our crystal ball -the list of a million results Google spouts out as we hunt for answers- often only reflects back to us that which we know, the hope for normality. Relying on predictions and waiting for the dust to settle to “unpause” is largely futile because it assumes normality is just around the corner.

Past Predictions

As Morgan Housel notes in his blog, “Common Enemies” the desire to predict the near future with a roadmap is nothing new. Most people want to know what might happen next. In an effort to understand our current situation through past crises, it’s become common to dig around for clues from historic moments that have caused these same waves of massive uncertainty. Thus, parallels are drawn. Even Queen Elizabeth referenced World War 2 and how swiftly normality would come during her special broadcast- only the 5th of her 68-year reign! But, the coronavirus crisis is not a traditional war, it’s not like the 1918 flu pandemic, nor is it the Great Depression. It’s certainly not 9/11 or the 2008 Great Recession.

None of the most complex and culturally significant events in history can speak to when this particular dust might settle. Essentially, “big events grow big because they’re complex, and complexity never repeats itself in its exact form.” Yet, countless news sources, pundits, and talking heads continue to emphasize that normal will return before we least expect it.

Sofa-weary fortune-tellers peer into the crystal ball and see what they hope for: that while this event is unprecedented and “unpredictable,” we will return to the lives we were so well accustomed to.

However, the post-Coronavirus world is unlikely to be like the world we have come to know. “Normality” carries the same complexity as the worst of crises because, in reality, our lives shift as quickly as the season’s pass. Social and economic changes spurred by innovation, governance, and technology result in changes that impact generations - all while we carry on with our day-to-day. So, why are we so hungrily seeking a roadmap while pausing our lives until “normality” returns?

Future Predictions

The issue in seeking “normality” before making an important decision is that it relies on a prediction that things will shortly return to that which we were accustomed to. For example, at Zoe, we have heard from countless concerned investors who, while searching for a fiduciary financial advisor, say they are “waiting for the dust to settle” in order to determine which wealth manager is right for them. Many unconsciously put aside the short and longterm value of a financial advisor while waiting for normality to return. Ultimately, they give power to crystal ball predictions that halt actually proceeding with the financial plan and longterm goals they have always hoped to achieve.

According to Gideon Litchfield, MIT Technology Review’s editor in chief, “To stop coronavirus we will need to radically change almost everything we do: how we work, exercise, socialize, shop, manage our health, educate our kids, take care of family members.” As one of the few media sources who have explored how unlikely “normal” will be going forward, Litchfield makes clear that while (of course) we want things to return to how they were, our lives and the problem at hand are uniquely complex. Thus, it’s more than likely that this situation will take an unpredictable amount of time to calm completely.

Normality comes amid the chaos of complex changes. Before we know it, the reality of our day-to-day lives will be different from what it was before - just as has always occurred. The clarity we grasp for through predictions is closer than we think, it’s happening as we continue with our lives instead of waiting for someone to click “unpause.”

Disclosures: Zoe Financial, Inc. ("Zoe Financial") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal. Past performance is not indicative of future results. Clients should consult with their own financial, tax, or legal professionals before making any investment decisions. The material presented by Zoe Financial is for informational purposes only and is not intended to serve as a substitute for personalized investment advice or as a recommendation or solicitation of any particular security, strategy, or investment product. Material presented has been gathered from sources believed to be reliable, however Adviser cannot guarantee the accuracy or completeness of such information, and certain information presented here may have been condensed or summarized from its original source. Past performance is no guarantee of future results. Zoe Financial does not provide legal or tax advice, and nothing contained in these materials should be taken as legal or tax advice. SEC Registration does not constitute an endorsement of Zoe Financial by the SEC nor does it indicate that Zoe Financial has attained a particular level of skill or ability. The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment or service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum, and make a determination based upon their own particular circumstances, that the investment is consistent with their investment objectives and risk tolerance. Lower expenses do not guarantee better investment performance. Certain information contained herein may constitute forward-looking statements. Due to various risks and uncertainties, actual events, results or the performance of a fund may differ materially from those reflected or contemplated in such forward-looking statements.

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

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Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2025 Zoe Financial, Inc. | All rights reserved