Investing

Stay The Course

Stay The Course

Stay The Course

Zoe Team

4 min read

A financial advisor reviewing a plan with two clients at a table

Key Takeaways

Key Takeaways

  • Track progress monthly using journals or apps like Strides or HabitBull.

  • Use positive reinforcement, rewarding small milestones with non-financial treats.

  • Find an accountability partner, like a mentor or spouse, to share and track your goals.

Frequently Asked Questions

Frequently Asked Questions

How can I track my goal progress effectively?

Use a monthly check-in system. You can document your steps in a physical journal, use a digital bullet journal, or leverage smartphone apps like Strides or HabitBull.

What is a good way to use positive reinforcement?

Celebrate small milestones by offering yourself rewards that align with your goals, ensuring they aren’t counterproductive or financially excessive.

Why is accountability important for goal setting?

Sharing your goals with a trusted mentor or partner creates external accountability, adding a layer of motivation that helps you stay committed to your plans.

If you want to be your best self, you must first know yourself. If you want to set and accomplish meaningful goals, study yourself and discover what matters to you.

Great, so you’ve read our first 3 blogs (here, here and here) in this series and you have an awesome (short) list of realistic short- and long-term goals. And it’s living happily on a sheet of real paper written with a, wait for it… a real pen! Now what?

Ensuring that you are on track to achieve your goals is the next step. We’ve narrowed it down to 3 key areas - keeping track of your progress, positive reinforcement, and verbalizing your goals. Each of these ideas will help you to make sure that you don’t lose of track of what it is you’re trying to achieve and give you the best shot at reaching those goals that are most important to you.

Keep track of your progress

Schedule a few minutes each month to intentionally check in with your goals. Pen and paper folks might try jotting a few sentences in a journal about steps they took towards success, or try a Google or Pinterest search for “bullet journal goal tracking” for a zillion ideas on how to use pen and paper (or Google docs) to create a visual representation of your progress.

That said, pen and paper can be time consuming and technology have some incredible goal trackers to offer, the most convenient and affordable being a simple download on your smartphone. If you’re unsure which to try, Strides and HabitBull are both solid performers and have inviting interfaces you’ll look forward to using daily.

Positive reinforcement

Positive reinforcement encourages your progress and fans the fire of your desire to succeed. Offer yourself small rewards that are in line with your goals when you achieve a milestone. If you make a goal to put $9,000 into savings, find a simple (read: not financially extravagant) way to reward yourself for every $1,000 that goes to the bank.

A little celebration pastry from your favorite bakery or scheduling an hour to do something fun can be enticing enough to push you to that next milestone! That said, an extra large chocolate milkshake in exchange for losing the first 25 pounds of your 50-pound weight loss goal is a terrible idea. Acknowledge progress as you make it, but don’t blow your progress!

Talk about your goals

This is probably the most influential thing you can do to ensure success. Outside accountability works like magic. That said, neither Grandma Julie who swears you can do no wrong nor that carefree buddy who will never follow up with you is the right choice for this scenario. Instead, confide in a mentor, spouse, or trusted friend who will be committed to encouraging you. Give them a copy of your written goals and ask them to hold you accountable to them.

For me, personally, this part was key in pushing me to leave my job at JP Morgan and start Zoe. One thing is to write down that you want to start a company from scratch, another is to tell your spouse, parents, and mentors when you plan on doing it. Once I spoke about it, it suddenly became more real! It was scary but no doubt a necessary step to nudge me to take the jump. When you know you’re going to have to chat about it in the future to someone, a new layer of motivation is created and inspires you to get it done.

With accountability for your goals, it feels disappointing to confess “I made no progress this week.” A good accountability partner or mentor is going to respond, “Yeah, that’s a bummer. What are you going to do about it?” and then celebrate your achievements with you as they happen!

You know what is important to you and that means there’s a powerful “why” behind every goal you set. Keep track of your progress, celebrate it, and be sure to go public and ask someone trustworthy to hold you accountable to achieving your dreams. Whatever has happened to goals in your past no longer matters; right now, you’re on track to be your best self.

Our 5th, and final, blog in this series is up next week -Change Is The Only Constant. It throws the proverbial cat amongst the pigeons as we ask the question, “What if I change? What if what I want changes? What if what I value changes? Then what?”.

To start from the beginning of this Wealth Is Personal series, click here.

If you want to be your best self, you must first know yourself. If you want to set and accomplish meaningful goals, study yourself and discover what matters to you.

Great, so you’ve read our first 3 blogs (here, here and here) in this series and you have an awesome (short) list of realistic short- and long-term goals. And it’s living happily on a sheet of real paper written with a, wait for it… a real pen! Now what?

Ensuring that you are on track to achieve your goals is the next step. We’ve narrowed it down to 3 key areas - keeping track of your progress, positive reinforcement, and verbalizing your goals. Each of these ideas will help you to make sure that you don’t lose of track of what it is you’re trying to achieve and give you the best shot at reaching those goals that are most important to you.

Keep track of your progress

Schedule a few minutes each month to intentionally check in with your goals. Pen and paper folks might try jotting a few sentences in a journal about steps they took towards success, or try a Google or Pinterest search for “bullet journal goal tracking” for a zillion ideas on how to use pen and paper (or Google docs) to create a visual representation of your progress.

That said, pen and paper can be time consuming and technology have some incredible goal trackers to offer, the most convenient and affordable being a simple download on your smartphone. If you’re unsure which to try, Strides and HabitBull are both solid performers and have inviting interfaces you’ll look forward to using daily.

Positive reinforcement

Positive reinforcement encourages your progress and fans the fire of your desire to succeed. Offer yourself small rewards that are in line with your goals when you achieve a milestone. If you make a goal to put $9,000 into savings, find a simple (read: not financially extravagant) way to reward yourself for every $1,000 that goes to the bank.

A little celebration pastry from your favorite bakery or scheduling an hour to do something fun can be enticing enough to push you to that next milestone! That said, an extra large chocolate milkshake in exchange for losing the first 25 pounds of your 50-pound weight loss goal is a terrible idea. Acknowledge progress as you make it, but don’t blow your progress!

Talk about your goals

This is probably the most influential thing you can do to ensure success. Outside accountability works like magic. That said, neither Grandma Julie who swears you can do no wrong nor that carefree buddy who will never follow up with you is the right choice for this scenario. Instead, confide in a mentor, spouse, or trusted friend who will be committed to encouraging you. Give them a copy of your written goals and ask them to hold you accountable to them.

For me, personally, this part was key in pushing me to leave my job at JP Morgan and start Zoe. One thing is to write down that you want to start a company from scratch, another is to tell your spouse, parents, and mentors when you plan on doing it. Once I spoke about it, it suddenly became more real! It was scary but no doubt a necessary step to nudge me to take the jump. When you know you’re going to have to chat about it in the future to someone, a new layer of motivation is created and inspires you to get it done.

With accountability for your goals, it feels disappointing to confess “I made no progress this week.” A good accountability partner or mentor is going to respond, “Yeah, that’s a bummer. What are you going to do about it?” and then celebrate your achievements with you as they happen!

You know what is important to you and that means there’s a powerful “why” behind every goal you set. Keep track of your progress, celebrate it, and be sure to go public and ask someone trustworthy to hold you accountable to achieving your dreams. Whatever has happened to goals in your past no longer matters; right now, you’re on track to be your best self.

Our 5th, and final, blog in this series is up next week -Change Is The Only Constant. It throws the proverbial cat amongst the pigeons as we ask the question, “What if I change? What if what I want changes? What if what I value changes? Then what?”.

To start from the beginning of this Wealth Is Personal series, click here.

Disclosures: Zoe Financial, Inc. ("Zoe Financial") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal. Past performance is not indicative of future results. Clients should consult with their own financial, tax, or legal professionals before making any investment decisions. The material presented by Zoe Financial is for informational purposes only and is not intended to serve as a substitute for personalized investment advice or as a recommendation or solicitation of any particular security, strategy, or investment product. Material presented has been gathered from sources believed to be reliable, however Adviser cannot guarantee the accuracy or completeness of such information, and certain information presented here may have been condensed or summarized from its original source. Past performance is no guarantee of future results. Zoe Financial does not provide legal or tax advice, and nothing contained in these materials should be taken as legal or tax advice. SEC Registration does not constitute an endorsement of Zoe Financial by the SEC nor does it indicate that Zoe Financial has attained a particular level of skill or ability. The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment or service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum, and make a determination based upon their own particular circumstances, that the investment is consistent with their investment objectives and risk tolerance. Lower expenses do not guarantee better investment performance. Certain information contained herein may constitute forward-looking statements. Due to various risks and uncertainties, actual events, results or the performance of a fund may differ materially from those reflected or contemplated in such forward-looking statements.

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2025 Zoe Financial, Inc. | All rights reserved