Investing

Doomsday Prepping, Adding a Little Crazy to Your Personal Finances

Doomsday Prepping, Adding a Little Crazy to Your Personal Finances

Doomsday Prepping, Adding a Little Crazy to Your Personal Finances

Zoe Team

5 min read

A financial advisor reviewing a plan with two clients at a table

Key Takeaways

Key Takeaways

  • Extreme doomsday prepping can distract from sound personal financial management.

  • Prioritizing practical security needs is more effective than speculative survivalist investments.

  • Balance your long-term wealth goals with reasonable emergency preparedness.

Frequently Asked Questions

Frequently Asked Questions

Is doomsday prepping a good investment strategy?

Personal finance experts generally advise against survivalist spending, as it rarely contributes to long-term wealth accumulation.

How can you balance emergency needs with finances?

Focus on building a robust emergency fund and maintaining traditional insurance rather than investing in speculative disaster supplies.

Does prepping for the end of the world impact financial health?

Obsessive survivalist spending can deplete capital that would be more effective if invested in diversified assets.

“If the world ends - and not even if the world ends, but if we have trouble - getting contacts or glasses is going to be a huge pain in the ass. Without them, I’m f**ked.” - Steve Huffman, the thirty-three-year-old co-founder and C.E.O. of Reddit, when explaining to Evan Osnos why he had laser eye surgery to correct his nearsightedness.

Contrary to what you may think, today’s doomsday preppers, or survivalists as they are also called, are not only old folks in middle America stock-piling tinned goods.

Even our founder, Andres Garcia-Amaya (a big fan of The Walking Dead… obviously) has a contingency plan for what he would do if a Zombie apocalypse should descend upon us.

Should we really be afraid of an impending doomsday? The quick answer is no… surely not? But with Earth Day around the corner (this Saturday to be exact) and the devastating effects of climate change bombarding our newsfeeds, maybe preparing for a quasi-apocalypse isn’t that far-fetched.

So what does the CDC recommend you have at your disposal? Here is their list:

  • Water - 1 gallon per person per day

  • Food - stock up on non-perishable items that you eat regularly

  • Medication - this includes prescription and non-prescription meds

  • Tools and Supplies - utility knife, duct tape, battery powered radio, etc.

  • Sanitation and Hygiene - household bleach, soap, towels, etc.

  • Clothing and Bedding - a change of clothes for each family member and blankets

  • Important Documents - copies of your driver’s license, passport, and birth certificate

  • First Aid Supplies - although you’re a goner if a zombie bites you, you can use these supplies to treat basic cuts and lacerations that you might get during a tornado

    or hurricane. Source: CDC.

Come to think of it, preparing for a catastrophic event is not too dissimilar to setting up an emergency fund.

Now even if we disagree on whether or not doomsday is around the corner, we can all agree that the only thing more boring than setting up an emergency fund is reading about one! But before you drop off, bear with us. In our ongoing effort to help you better understand your personal finances we’ve jotted down the 3 main points of an emergency fund, short and to the point!

1. What is an emergency fund?

An emergency fund is one of those things that you know you should have, but haven’t gotten around to creating. We all know that life can throw some pretty unexpected challenges our way, normally when we least expect it. These challenges could be anything from losing your job, to expensive car repairs, to having to travel at the last minute for a family crisis. An emergency fund is a financial safety net for such things.

Experts generally suggest keeping the equivalent of 3 - 6 months salary aside that you can use to make it through a rough patch. It acts as a buffer so that you don’t have to take money away from important monthly bills like mortgage payments, school fees or even better, you don’t have to adjust your lifestyle in any way.

2. Why should I care?

Even though you may be earning a hefty salary, if that suddenly stops, you’ll be surprised at how quickly your bank balance can dry up. It’s not a position anyone wants to be in, and it’s totally avoidable with a little bit of planning.

“It takes as much energy to wish as it does to plan” - Eleanor Roosevelt

3. What must I do?

As fast as money seems to dry up when there’s nothing coming in, it too can pile up much faster than you would think when there’s nothing going out. Creating an emergency fund is very easy. The best way to get started is to first create a separate savings account and deposit money at the beginning of each month (you tend to miss it less than if you transfer it at the end of the month). Once you have the required amount in the account, you can stop depositing the money and forget about it until you need it.

Just remember these 3 words: SAFE, RELIABLE, ACCESSIBLE

Safe: Although you may be tempted to keep cash in your home, in a safe for example, it isn’t necessarily the safest choice. By keeping your money in a bank account, the bank will insure that money (up to $100,000 per account) and it will be there no matter what. No natural disasters, fires, theft, etc. will be able to affect it.

Reliable: Investing in stocks could be more lucrative than putting your money into a savings account (normally). And although we suggest investing over saving under normal circumstances, when it comes to an emergency fund you need to be sure that your money isn’t dependent on outside forces. If the stock market crashes you don’t want to lose any of what you’ve saved, because you need this money to hold its value.

Accessible: Another reason to have your emergency fund in a savings account instead of invested in stocks, bonds, or property, is that when you need it, you’ll need it now. In other words, you want your emergency fund to be as liquid as possible, and you don’t get more liquid than cash - well, unless Zombies are upon us… then water would be the liquid of choice! (Source: The Simple Dollar).

Disclosures: Zoe Financial, Inc. ("Zoe Financial") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal. Past performance is not indicative of future results. Clients should consult with their own financial, tax, or legal professionals before making any investment decisions. The material presented by Zoe Financial is for informational purposes only and is not intended to serve as a substitute for personalized investment advice or as a recommendation or solicitation of any particular security, strategy, or investment product. Material presented has been gathered from sources believed to be reliable, however Adviser cannot guarantee the accuracy or completeness of such information, and certain information presented here may have been condensed or summarized from its original source. Past performance is no guarantee of future results. Zoe Financial does not provide legal or tax advice, and nothing contained in these materials should be taken as legal or tax advice. SEC Registration does not constitute an endorsement of Zoe Financial by the SEC nor does it indicate that Zoe Financial has attained a particular level of skill or ability. The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment or service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum, and make a determination based upon their own particular circumstances, that the investment is consistent with their investment objectives and risk tolerance. Lower expenses do not guarantee better investment performance. Certain information contained herein may constitute forward-looking statements. Due to various risks and uncertainties, actual events, results or the performance of a fund may differ materially from those reflected or contemplated in such forward-looking statements.

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

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Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2025 Zoe Financial, Inc. | All rights reserved