Investing

Building a Financial Plan Without a Blueprint?

Building a Financial Plan Without a Blueprint?

Building a Financial Plan Without a Blueprint?

Zoe Team

5 min read

A financial advisor reviewing a plan with two clients at a table

Key Takeaways

  • Financial planning is like a home blueprint, mapping goals and resources.

  • Advisors offer tiers: financial planning, investment management, and advanced planning.

  • Common fee structures include fixed fees, AUM percentages, and hourly rates.

Frequently Asked Questions

What are the three main tiers of financial advisory services?

The tiers include financial planning for roadmap creation, investment management for portfolio oversight, and advanced planning for complex wealth management.

How do financial advisors typically charge for their services?

Advisors typically charge via fixed fees, a percentage of assets under management (AUM), or an hourly rate for time spent.

Who benefits most from a one-time financial plan?

Individuals with less than $200k in investments or lower annual income often find one-time flat fee planning to be a cost-effective way to optimize finances.

Let’s say you want to build your own house and you’re trying to find out how much it would cost. If you asked an experienced contractor the answer most likely will be “it depends”. How much house you want, the materials needed, and the number of man hours that will be spent are all important factors in cost. As you can imagine, the cost difference between a 3 bedroom house and an 8 bedroom mansion are drastic.

Now, unless you are an architect, you would at a minimum need someone to draw out a blueprint. With enough time, some people might be savvy enough to try and build the rest from there. Of course, if you don’t have years of experience as a contractor, it makes sense to hire someone. Want to install fancy tile or granite countertops? Again, you could do it on your own to save money, or you could hire a professional.

Nobody likes to get “it depends” as an answer when trying to figure out how much something will cost so here is a simple breakdown of the services a financial advisor provides and a general idea of the costs that come with it.

At Your Service: What a Financial Advisor Does for You

Generally speaking, the value provided by financial advisors can be broken down into three tiers: financial planning, investment management, and advanced planning.

Financial Planning

In the house example, this tier provides a blueprint and leaves you to execute it. Using your goals, current standing, and other relevant information, the advisor crafts a roadmap to meet your goals. While this option is often the most affordable, it also provides the lowest level of professional oversight. However, for those with less than $200k in investments or annual income below $150k, this can be the perfect low-cost way to optimize your situation. A good advisor will charge a one time fee of $500-$2,000 to help you construct a clear plan to save and invest for retirement, plan for a child’s college, pay down your student loans, set up life insurance, buy a home and any other needs you may have. If you want to continue the relationship with the advisor on an ongoing basis as questions arise or your situation changes, a good advisor will cost $100-$500 per month.

Investment Management

The second tier involves both planning and investment management. At this tier, your advisor will follow a similar process to create your plan. Beyond that, though, they will construct an investment portfolio that aligns with your goals and risk tolerance. Not only will they recommend a personalized portfolio based on your goals, risk capacity, and risk tolerance, but they will set it up in a tax-efficient manner, rebalance it, and track results throughout time. If we stick with the house analogy, hiring at this tier is like hiring an architect, a contractor and an interior designer to build the home just way you want it… without ever picking up a hammer! The cost for this service is often paid as a% of the investable assets the advisor will manage. The range can vary from 0.6%-to 1.2%, so for $300k of investments that would be $1.8k-$3.6k per year. To be able to hire a top advisor, this service is best for those with over $250k in investments.

Advanced Financial Planning

The top tier. With over $500k in investments and a variety of objectives (tax planning, estate planning, philanthropy, business planning, and more), your advisor will handle everything from start to finish. They become your “household CFO” and coordinate with other experts like the estate lawyer, insurance consultant and tax accountant to ensure everyone understands your financial picture holistically and make decisions accordingly. The range can vary from 0.6%-to 1.2%, so for $700k of investments that would be $4.2k-$8.4k per year.

Does this house always cost more than planned? Doesn’t have to

There are a number of ways advisors get paid. Of them, there are three distinct billing methods that we recommend as it helps reduce conflicts of interest and allows your advisor to work with your best interest at heart.

Fixed Fee Financial Advice

Clients pay a fixed dollar amount for the plan and a monthly or quarterly subscription amount. On average, these flat fees average range between $500 and $2,500 for a one-time setup of the financial plan and a monthly ongoing fee of $100 to $300.

Percentage of Assets (AUM) Fees

Your advisor will manage your portfolio over time and will be paid as a percentage of the portfolio’s value instead of a fixed fee. The industry average is between 0.6% and 1.2% for the first $1 million but decreases the more assets you own.

Hourly Financial Advisor Rate

This is standard across many professions, in which you’re billed for their time spent. The industry average is $150 per hour, with a range of $100 - $300.

Building your dream

Whether it’s a 2 bedroom house or a $4 million mansion, building a home takes time and planning. The same can be said about planning for your financial future. Maybe you want to optimize your business taxes and set up a trust to minimize estate taxes. Or maybe you simply want to make sure you are saving enough for retirement and are investing properly along the way. Either way, having a good plan in place will not only save you time in the long run but will help you live the life you want by growing your wealth. If you are interested to learn more about how a financial advisor can help you, schedule a free, no-obligation call with your ideal advisor today.

Disclosures: Zoe Financial, Inc. ("Zoe Financial") is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Zoe Financial provides investment advisory services and access to independent registered investment advisers through its platform. The information provided by Zoe Financial is for educational and informational purposes only and should not be construed as personalized investment advice or as an offer to buy or sell any security. All investments involve risk, including possible loss of principal. Past performance is not indicative of future results. Clients should consult with their own financial, tax, or legal professionals before making any investment decisions. The material presented by Zoe Financial is for informational purposes only and is not intended to serve as a substitute for personalized investment advice or as a recommendation or solicitation of any particular security, strategy, or investment product. Material presented has been gathered from sources believed to be reliable, however Adviser cannot guarantee the accuracy or completeness of such information, and certain information presented here may have been condensed or summarized from its original source. Past performance is no guarantee of future results. Zoe Financial does not provide legal or tax advice, and nothing contained in these materials should be taken as legal or tax advice. SEC Registration does not constitute an endorsement of Zoe Financial by the SEC nor does it indicate that Zoe Financial has attained a particular level of skill or ability. The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment or service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum, and make a determination based upon their own particular circumstances, that the investment is consistent with their investment objectives and risk tolerance. Lower expenses do not guarantee better investment performance. Certain information contained herein may constitute forward-looking statements. Due to various risks and uncertainties, actual events, results or the performance of a fund may differ materially from those reflected or contemplated in such forward-looking statements.

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2026 Zoe Financial, Inc. | All rights reserved

Disclosure: This page is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.


Investment advisory services are provided by Zoe Financial, Inc. (Zoe Financial), an investment adviser registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Learn more about Zoe Financial on the SEC’s Investment Adviser Public Disclosure website. Brokerage services are provided by Zoe Securities LLC and Apex Clearing Corporation, members of the Financial Industry Regulatory Authority Inc. (FINRA) and Securities Investor Protection Corporation (SIPC). Learn more about Zoe Securities and Apex on FINRA’s BrokerCheck website.

The information in the visuals above is for illustrative purposes only and does not represent an actual user's account, balance, or return. Zoe Financial does not provide tax or legal advice.

Explore the Zoe Wealth Platform with AI

Some of this content may have been generated with the assistance of AI. Please review and sense-check all outputs, as AI tools can occasionally produce incomplete or inaccurate information.
In certain situations, you may be required to disclose that the content was “generated by AI.” Please confirm any specific disclosure or labelling requirements with Compliance.

(646) 680-9244

support@zoefin.com

666 Third Ave, 6th Floor
New York, NY, 10017

Copyright © 2025 Zoe Financial, Inc. | All rights reserved